How to be a WWWow on the WWWeb

Written by John Saxon

Continued from page 1

5 If each search engine spider likes different things, give them exactly what they like inrepparttar form of 'portal' pages which are dedicated to one keyword or phrase and aimed to satisfy each search engine spider. For example a page withrepparttar 128420 title 'business start up' andrepparttar 128421 KEYWORDS 'business start up' whererepparttar 128422 BODY says 'business start up' will put you pretty high when someone searches for 'business start up. Make sure that you have a link from your index.html page to this portal and from this portal, that way you don't have to submit each page (it will be found onrepparttar 128423 next spider) and be accuses of spamming.

6 Makerepparttar 128424 ofrepparttar 128425 page tie in withrepparttar 128426 and <KEYWORDS> - obvious but some of us get a bit carried away.<p>7 Tell<IMG height=12 src="/the2.jpg" alt="repparttar 128427"> spider what to do <ROBOTS> index, follow and <REVISIT-AFTER> 10 days. then you get a regular visit.<p>8 Content is king - that means that when<IMG height=12 src="/the2.jpg" alt="repparttar 128428"> spider visits you, and you appear on<IMG height=12 src="/the2.jpg" alt="repparttar 128429"> engines, if your content is negligible or static (never changes) don't expect anyone to come back - you can only sell rubbish once.<p>9 Subscribe to, and read, every newsletter on web marketing that you can. If you only pick up one tip per month you can improve your web site placement.<p>10 The KING of all tips. Most Search Engine spiders cannot follow graphically embedded links!!!!! In other words if you have a 5000 page web site and have linked it through gifs or buttons then, as far as<IMG height=12 src="/the2.jpg" alt="repparttar 128430"> spider is concerned, you have stuck<IMG height=12 src="/the2.jpg" alt="repparttar 128431"> pages together and it sees only page one. If, however you place text links or <A HREF> links that<IMG height=12 src="/the2.jpg" alt="repparttar 128432"> viewer cannot see, within those pages then you have 5000 pages that can have a <TITLE>, <KEYWORDS>, <DESCRIPTION>, etc to sell to 'gulliver' and his little friends.<p>Mark my words by 2002, fastlinksolutions will be<IMG height=12 src="/the2.jpg" alt="repparttar 128433"> No 1 business related web site in<IMG height=12 src="/the2.jpg" alt="repparttar 128434"> world. <br><img src="images/ata.gif"><br> <p>John Saxon is a grandfather of 3 and Technical Director of Fastlink Solutions Limited. He is a Companion of the Institute of Sales and Marketing Management (one grade above Prince Philip) and has 25 years experience in helping new and growth businesses develop and profit is a free access site providing advice for anyone considering setting up, or expanding a business.<br><br><br></font></td><!-- google_ad_section_end --><!-- google_ad_section_start(weight=ignore) --><td align="top" width="10%"></td><td align="top" width="45%"><h2>Decloaking Hazards - Why You Should Shun Caching Search Engines</h2><font size="2">Written by Ralph Tegtmeier and Dirk Brockhausen</font><br><br><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 234; google_ad_height = 60; google_ad_format = "234x60_as"; google_ad_channel ="9238851329"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src=""> </script> <font size="2"><br>Continued from page 1<br><p>Another company, Germany based brainbot technologies AG offers search engine technology for portals: < ><p>Brainbot robots are also spidering international domains: #UA gigabaz/3.14 (; #UA gigaBazV11.3;<p>One licensee making use of their cached results is geekbot: < > On their result pages you will find a "scan" function - this will display cached pages, albeit in a different format.<p>French search engine AntiSearch offers display of cached web pages, too: < ><p>AntiSearch operates<IMG height=12 src="/the2.jpg" alt="repparttar "> following spiders: #UA antibot-V1.1/i586-linux-2.2 #UA antibot-V1.1/i586-linux-2.2 #UA antibot-V1.1/i586-linux-2.2 #UA antibot-V1.1/i586-linux-2.2 #UA antibot-V1.1/i586-linux-2.2<p>Finally, let's not forget German search engine Speedfind: < > Speedfind, too, offers display of cached pages.<p>Due to<IMG height=12 src="/the2.jpg" alt="repparttar 128419"> peculiar legal situation in Germany, which makes webmaster fully liable for links to third party pages unless they post an explicit disclaimer prominently on their site, Speedfind refuses all liability for<IMG height=12 src="/the2.jpg" alt="repparttar 128420"> pages thus displayed:<p>"SPEEDFIND DOCUMENT FROM CACHE VIEWER SPEEDFIND is in no way liable for content displayed below. All rights belong to<IMG height=12 src="/the2.jpg" alt="repparttar 128421"> respective page's author. We are only displaying a copy of said page." (Translated from German)<p>So while they do acknowledge authors' full rights, same authors' permission for display of copyrighted content is never requested - there is no indication in their terms of submission how to prevent page caching.<p>Speedfind operates<IMG height=12 src="/the2.jpg" alt="repparttar 128422"> following spiders:<p>#UA visual ramBot xtreme 7.0 #UA speedfind ramBot xtreme 8.1 #UA speedfind ramBot xtreme 8.1 #UA visual ramBot xtreme 7.0 #UA visual ramBot xtreme 7.0<p>Rather than bother with minor players like Speedfind, AntiSearch and brainbot by excluding them from your submission process, you may want to consider blocking their spiders from access to your web site altogether (lest your competitors should submit your site behind your back!).<p>In this case, we would recommend using our fantomas multiBlocker(TM) for a professional blocker solution: < > <br><img src="images/ata.gif"><br> <p>Ralph Tegtmeier and Dirk Brockhausen are the co-founders and principals of Ltd. (UK) and GmbH (Belgium), < > a company specializing in webmasters software development, industrial-strength cloaking and search engine positioning services. You can contact them at<br><br><br></font></td><!-- google_ad_section_end --></tr><tr><td>    <a class="mlink" href="How_to_be_a_WWWow_on_the_WWWeb-28420.htm"><</a>Back to Page 1</td></tr></table><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 728; google_ad_height = 90; google_ad_format = "728x90_as"; google_ad_channel ="8831454965"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src=""> </script> </td> </tr> </table> <table width="770" border="0" cellspacing="0" cellpadding="0"> <tr> <td> </td> </tr> <tr> <td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3"> © 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td> </tr> </table></td> </tr> </table> <script type="text/javascript"> var HASH_ESCAPED="%23"; function TrackIt(adUnit){ if (window.status) { var adDomain = escape(window.status.substring(6)); var pyPage = document.location.pathname; var params =; var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1; params = hasAnchor? 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