Scripts make sure that user can download needed or missing parts automatically, and from then on - he is fully prepared…

The integration into a site is no harder, than working with any given Java Script. There are even tools available, to support you writing "action" script.

So why would you do that? To begin with - it improves quality of life for people, you have enough problems anyway. But if you want to have a more practical use - Offering these service now - where almost no one is doing that will make your site stand out - and visitors with impaired vision value that and remember. The rate of endorsement you may be able to achieve is much higher than with "ordinary" visitor.

In my example - in almost 20% of all new gigs, we are being asked to implement Agent Technology - from Zero % 18 months ago. I would say, that this is a significant increase. The community of people with impaired vision is tight nit - and if you're site is a good source for information, products etc., you can be sure, that once word is out - it won't hurt your traffic.

Bottom Line is, odds are, that, if you're doing it right, promote this Site ability and update your content once in a while, you will attract a new clientele, and even if worst thing happens, and you don't make any improvement in your visitor frequency - you still have benefit of being able to lean back and say - I did something good, today.

Here are some links - to get you into developing mood:

Microsoft® Agent home page http://msdn.microsoft.com/msagent/default.asp Agent Resources http://agentry.net/Welcome.asp http://www.msagentring.org/chars The Script Helper Mash http://www.bellcraft.com/mash/

So be good, do something for life quality of citizens with impaired vision and your business and have fun doing it.

Take time to find an online community that speaks same language you do. You’re likely to find that getting on Web is same as entering any new media. Think of it as if you’re buying your first newspaper ad or radio spot:

· First find somebody else who’s already doing it · Call them up and ask them how they’re doing it · Do it same way they’re doing it

Pad your budget for a few mistakes but, if you’ve been successful in other media, there’s no reason to think Web will change your success record.

3. The Web Is Very Forgiving

There are few mistakes you can make on Web that will really hurt you. The only two that come to mind immediately will bite you anywhere: bad planning and bad manners.

Bad planning can cost you time and money — time to redo what should have been done right in first place and money paid for useless work. Like any media, Web can eat up your budget on pretty graphical treatments that — at end of day — cost you money but do little to gain more business. Be careful with your Web budget and shop around. Nobody really knows what to charge, so you can find great talent for very little money. Remember, nobody knows your customers way you do, so don’t let a Web designer blind-side you with a “That’s not how it works on Web” line. Your customers are still your customers, and you know how they think about your product or service better than anyone else.

Bad manners can get you spurned pretty quickly on Web. If found guilty of spamming — sending out e-mail to people who haven’t specifically requested it — you can get blacklisted and bad-mouthed across whole Web. In some states you can get sued. So make sure you follow rules of netiquette (http://www.workz.com /manage/CSEmailRes.asp/) (Internet etiquette). It’s not too hard to find out what rules are — they’re posted all over Web (use any search engine to find them).

As long as you keep your head about you, there’s no reason you should be wary of Web. In fact there’s only one big mistake you can make — missing opportunity.

The Web has become a new marketing channel. It’s easy to learn and easy to get started today. But that might not be story two, three, or four years down road. So you might as well get used to it now — get a site, start small, and see what happens. Don’t listen to hype — you haven’t missed boat — just do your homework, plan ahead, and keep your eyes open. It’ll all work out.