How to Write to Mars and Venus!

Written by Jaruda Boonsuwan

Continued from page 1

This will not only reduce their "Defense Mechanism", but will also trigger their buying interests.

Now suppose you're targeting female audience, bring up instant magnetic charms like:

Prada, Chanel, Hermes, Ungaro, Jennifer Lopez, Brad Pitt, Enrique Iglesias, Slim Fast, beauty secrets, diamond, star style, princess,repparttar future,....

This will keep them curious and eager to finish reading your sales copies.


If you're writing a classified ad, you could writerepparttar 108173 same content, with a slight difference. This way, you'll have 2 slightly different ads to target men and women -- SEPERATELY!

For example, here is an ad targeting male audience ....

"Unveilrepparttar 108174 Formula One Secret You Can Instantly Copy to Turbocharge Your Site and Easily Turn It into a Hole-in-One Business that Earns You Homerun Profits -- 100% Faster than Tiger Woods' Swing...Guaranteed!"

With a slight change to it, you'll have an ad targeting female audience...

"Uncoverrepparttar 108175 Time-tested Secret You Can Instantly Copy to Make Over Your Site and Easily Turn It into a Hot-selling Business that Earns You Magic Profits -- You Can Buy Yourself 2 Prada Bags a Day....100% Guaranteed!"

You'll see that inrepparttar 108176 ad for men, I userepparttar 108177 word "turbocharge" to associate with auto racing. And because men like SPEED.

And inrepparttar 108178 ad for women, I userepparttar 108179 word "time-tested" to associate with beauty. And because women like SECURITY.

See how easy it is you can create 2 "TARGETED" classified ads in just a minute? You surely can create more targeted ads like these -- in NO time at all.

P.S. Don't forget whom you're writing to! A Mars or a Venus?

The author, Jaruda Boonsuwan, is offering one-of-its-kind copywriting e-course -- at no charge. She reveals deadly-effective secrets to writing killer sales copies at

How to Write a Business Memo

Written by Linda Elizabeth Alexander

Continued from page 1

After statingrepparttar problem, indicaterepparttar 108172 purpose clearly: Are you announcing a meeting, welcoming a new employee, or asking for input on adopting a new policy about lunch hour length?

Discussion Segment

Inrepparttar 108173 discussion segment, give details aboutrepparttar 108174 problem, Don't ramble on incessantly, but do give enough information for decision makers to resolverepparttar 108175 problem. Describerepparttar 108176 task or assignment with details that support your opening paragraph (problem).

Closing Segment Afterrepparttar 108177 reader has absorbed all of your information, close with a courteous ending that states what action you want your reader to take. Should they hand email their reports rather than hand in hard copies? Attend a meeting? Chip in for someone's birthday cake? A simple statement like, "Thank you for rinsingrepparttar 108178 coffeepot after pouring repparttar 108179 last cup" is polite and clearly states what action to take.

Traditionally memos aren't signed. However, it is becoming more common for memos to closerepparttar 108180 way letters do, with a typed signature under a handwritten signature. Follow your company's example for this.

Except for memos that are essentially informal reports or instructional documents, makerepparttar 108181 memo no more than one page long. In a memo, less is more.

Summary Segment If your memo is longer than a page, you may want to include a separate summary segment. This part provides a brief statement ofrepparttar 108182 recommendations you have reached. These will help your reader understandrepparttar 108183 key points ofrepparttar 108184 memo immediately.

To further clarify your meaning, keep these formatting ideas in mind:

Headings helprepparttar 108185 reader skim for sections ofrepparttar 108186 document.

Numbered and bulleted lists make information easy to scan. Be careful to make lists parallel in grammatical form.

Font sizes, underlining, bolding, and italicizing make headings and important information stand out.

As in all technical and business communications, long paragraphs of dense text make reading more difficult. Therefore, keep your paragraphs short and torepparttar 108187 point.

Now that you know how to write a proper memo, you can be sure that your readers will understand your intentions.

Linda Elizabeth Alexander writes marketing copy for nonprofits and other businesses. Visit her website TODAY for other informative business writing articles.

    <Back to Page 1 © 2005
Terms of Use