If you've experienced problem yourself, say so. Describe your experience, and show understanding and compassion for reader's plight. Speaking from real experience earns your readers' trust which always improves sales rates.

If you have trouble figuring out how your reader might be affected by his problem, then you can research that online too.

For example, I searched Google for "hate acne" and came across Acne.org, where one young woman lamented, "My sh%tty skin is seriously ruining my social life and my relationships with men. I'm avoiding it all just cuz I don't want to show my face. Its really sad. I also spend a lot of money on make up. I'm not even asking for most perfect skin (even though it would be nice) but even if I was limited to just a couple zits....and then it would take me under 30 mins to get ready....I would never be home, and I would go back to living life that I ohh so miss."

That gives you a pretty clear picture of how she feels, right?

Now address those concerns using emotive terms and you'll improve your conversion rates.

Here's an example.

Rather than say, "Product A will cure your acne", start with a question that appeals to your reader's emotion, such as "Is acne ruining your social life? Scared to leave house - or even show your face? There IS a solution to your plight."

That introduction brings us to next question which is, 'What does product promise?'

Does product cure problem? Does it work faster, or with less hassle and expense?

You found answers to that question during your product research. In this section you simply summarize your findings.

Next, answer third set of questions, "How well does product solve problem?", "what does it do?" and "how does it work?" based on your product research.

Results are most important information, so it's not necessary to provide nitty gritty details about how you use product or what it's made of or how it is packaged, etc. unless merchant does not supply that information on their site, and you consider information of importance to your reader.

Too, we're all aware that no product is perfect, so don't go overboard and write a completely glowing, one-sided review. To make product review balanced and fair, detail what you do and don't like about product. If you want to avoid negative statements when outlining your dislikes, try phrasing sentence like "although I'd prefer a slightly less greasy formula..." or "although bottle lacks a pump dispenser..." and finish on a positive note.

Lastly, make a value statement. For example, "While Product A and B both eliminate most acne problems in 30 days, Product A wins our 'best value' award priced at $20 less per bottle. Or, if you're writing a single product review, you could say something like, "Acme's Acne Product would be great value even at twice price, but at this price it can't be beat!"

For even better conversions, be sure to include a product graphic on your product review webpage, and a testimonial or two from users that you solicit through your site or use with permission from your merchant partner's site.

In summary, tell your visitors what you would say to a friend if you were telling them about a product that you found and liked. That approach will make writing reviews easier and your friendly attitude will push your conversion rates through roof!

Leo Quinn's 'Own Your Own PayCheck Again' is a terrific resource for those who are serious about debt relief. He prescribes uncommon methods that I know from first-hand experience really work.

His book is a bit pricey, but it's a far better investment than buying an information manual that instructs you to go out and spend even more to build your business, when you don't have it to spend. Why not learn some techniques on how to pay off your debt quicker and keep a little more in your pocket?

Check it out here:

Own Your Own PayCheck Again

If you can afford to pay bills but not much else, focus your energy on saving and earning amount you'll need to build your business without worry. Invest small amounts on things that will bring real returns in short term.

For example, scour your basement and your friends' basements for things to sell on eBay. The insertion fee for items listed at less than a buck is 25 cents US. If item sells for under 25 bucks, you'll pay a 5.25% 'final value fee' to eBay. Do that enough times and pretty soon you'll have five hundred or a thousand bucks to invest in your business... but only if you SAVE what you make.

Vist eBay now to see what's hot and selling.

Even if you have wads of cash, be realistic and informed about how you spend your money.

I've talked to far too many folks who invest in expensive coaching programs, believing that somehow their business will magically appear once they've completed course.

In reality, whether you buy a $27.00 dollar, or a $5,000 Internet business coaching program, in most cases you're buying information on how to build a business, not a service that will do work for you.

If that's what you want, then you may want to consider buying an existing business. However, it may be hard to find someone who has invested time, effort and money to build a profitable online business, who is willing to sell. Basically, at that stage, business should generate revenue automatically without a whole lot of input from creator... so they'd be a little daft to sell, don't you think?

Do your due diligence. Read fine print, ask questions and understand exactly what you're getting. And with regard to those coaching programs.... get a written contract, and search forums for at least five people who have taken program and were really happy with it... i.e. aren't just saying good things because they're trying to sell you program through their link.

If you choose to go information manual route, plan to follow ALL instructions, or fail otherwise.

For everyone who ever told me "I bought this, that or other book (or DVD, course, program, coaching package) and it didn't work", it was easy to prove that it wasn't book that didn't work - it was THEY that didn't work.

We can't expect to be successful with ugly websites, little or poor content, not building a list or not building a relationship with our visitors and subscribers.

The truth of matter is that there are no shortcuts.

Each and every step is essential, and every successful netpreneur has paid his or her dues to get to where they are today. They did their homework, made mistakes, and learned lessons - always believing in their ability to succeed.

Starting an internet business is still easier, faster and less expensive (by far) than starting an offline business. If you want to do it bad enough, you WILL find a way to make it work.

Article by Rosalind Gardner, author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can suceed in Internet and affiliate marketing, go to:

http://NetProfitsToday.com