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So how do we, as internet business owners, overcome all of these objections and turn our surfer into a subscriber? Here it is. The list of sure fire ways to get a respectable number of your visitors to sign up for your newsletter.
1.Ensure your potential subscriber that they will be returned to page they are on, or at least be able to easily find their way back. Tell them right there in your sign up area. Give them a message such as "You will be returned to this page after signing up for this newsletter"
2. Make your sign up form quick and easy. In this first phase of capturing information, limit fields to first name, last name and email address. You will have plenty of time to ask your subscribers for more detailed information as you build up a trust level with them.
3. Give your readers high quality information. Make sure that they feel you respect their time and are there to help them. Keep your newsletter short and easy to digest at one sitting. 4. To overcome surfer's lack of trust, ensure them that you will not give out, sell, or trade their information with third parties. Make sure you tell them this right in area where they are signing up for your newsletter. This helps build their trust level and makes them feel comfortable in giving you their information.
5. And then there are some things that none of us can overcome. If you have done your best to ensure your potential subscriber that your intentions are true, you haven't asked for too much information and you've supplied them with information we've just covered, that's all you can do. Not everyone will sign up, but you've given it your best shot, rest is up to your visitor.
6. And this may be clincher. Bribe them to fill out form! Give them a FREE ebook, a FREE report, FREE access, or whatever you have that can sweeten deal. This is very basic, but it is common internet practice and it works.
By implementing these six steps in your newsletter marketing you will increase your number of subscribers which will in turn increase your ability to sell more ads and thereby increase your profits.
May you profit in all of your endeavours.
Terry Telford is the author of the popular ebook, Website Ladder, and the founder of bpc publishing, where you can pick up your FREE and almost FREE website marketing tools. Visit http://www.bpcpublishing.com today!