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Is there a market for moneymaking information like this? You bet there is! Just check out business opportunity magazines at newstands to see that this is true. Use internet search engines to find moneymaking or other how-to subjects and to learn about what your competitors are doing.
The key to making money from your self-published information is to write on a subject that is of interest and benefit to your reader. There must be a sufficient number of persons interested in your subject in order for you to justify time and expense required to undertake writing about it.
You must be able to reach these persons economically (through internet, magazines, or other means). Most important, what you write should address a concern, want or need of your reader. Provide benefits implied in your title and advertising. Provide good value for money charged, and your customers will be happy and buy other products from you.
5. HOW TO PRODUCE A SPECIAL REPORT
It is likely that you already possess information, knowledge, and skills in areas of interest to others. Meditate on what you already know. Sometimes we assume that other people already know what we know. This is not case. If this knowledge can help others save money, increase their income, improve their health, be better liked, improve their happiness, or give some other important benefit, you can use this knowledge as basis of producing your information product.
As well as your own expertise, you can consult other sources to add to your knowledge. Research at public library, in bookstores, on internet, through personal interviews of experts, and by taking educational courses on your chosen subject will all help you develop additional expertise needed to write your folio.
As for writing ability and skill, practice makes perfect. Get constructive criticism from others. Have a friend proofread your report. Check your grammar and spelling. Use simple sentences. Don't get too complicated or you'll lose most of your readers.
Use of a personal computer will help you immensely. Prepare your document in text format so that you can use your information in different formats, such as for your website, in electronic books, for e-mailing to a printer, et cetera. If you wish, you may export a copy of text file you used to prepare your own Special Report to a word processing program to format it for printing. Only print copies needed to fill orders.
Writing any information product requires self-discipline. You must find a suitable time to write each day. Buy out time from less important activities such as TV viewing or idle conversation. If you have specific goals and stick to them and your schedule, you are likely to accomplish your objective of making more money with self-published special reports.
If, for example, your goal is to produce one Special Report per week, you will need to schedule required time for research, then writing, editing and corrections.
Be realistic about your goals. If you can only produce one special report per month, don't be discouraged. Adjust your goals to what reasonably can be accomplished. Just think! Producing only one Special Report per month would produce a line of twelve different products in a year and could form basis of a newly published book!
6. HOW TO SELL SPECIAL REPORTS
Writing, although hard work and akin to giving birth, is only part of battle. Now you need to sell your Special Reports.
Remember, you didn't just write on any subject that interested you. You deliberately chose a subject that was marketable. You wrote a subject others were interested in. Otherwise, you wouldn't be able to sell it.
Whether you use a website, magazine ads, direct mail or other methods of advertising and promoting your Special Reports, make sure that all your communications stress benefits to target reader. They must be convinced that your folio is a product that is needed by them and is worth money.
Don't forget to take advantage of free publicity for your products. Send press releases and try to get your publication reviewed or featured as a new product in appropriate magazines or other media.
Special Reports can be adapted as articles that you can offer for sale to magazines. Some consultants and professionals use Special Reports to promote their own business and to establish credibility as experts in a certain field.
7. THE BEGINNING OF YOUR INFORMATION EMPIRE
>From small beginnings come big things. Your following through on information in this report could result in many benefits. A steady production of appropriate Special Reports will give you control and ownership of profitable products in high demand. These products can create income for years after they are produced. They can also form basis of other products: books, audio tapes, videos, courses, internet content, software, and other salable, unique products. Establish your credibility as a respected expert in your field.
Don't delay; follow through. Best wishes to you in building a profitable and enjoyable information empire!
J. Stephen Pope, President of Pope Consulting Inc., http://www.popeconsultinginc.com/ has been helping clients to earn maximum business profits for over twenty years.
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