Option two is better of options because you can determine if there's interest before spending your time writing article. And, because many local papers are understaffed (and underpaid), they will welcome having some great local news written for them.

You most likely will not be paid for your efforts, but that isn't as important as getting publicity that will prompt people to visit your quilt shop, call you for machine quilting services, or get people to buy your quilts.

But what if writing isn't your forte? If this is case, you have a few options. First, you could ask someone to write article for you. Many journalism students, for instance, would be happy to add another article to their portfolio. And they might be willing to accept a letter of recommendation over payment.

Second, you could simply call editor and explain why he or she should assign a writer to do a story about your quilting business. If you're pitch entices editor, you just may be featured in an upcoming edition of paper.

An article in your local paper can certainly generate more traffic and sales for your quilting business. You've simply got to make sure you provide an interesting story that editor of your local paper will want to share with his readers.

If you are fortunate enough to find such events, your main concentration should be on building your own mailing list first, or failing that, creating a shared list between you and your offline partner. You can offer premiums, incentives, and giveaways if you'd like, but don't just hand them out. Get a name and email address in exchange. If you do this, be sure to comply with CAN-SPAM and other applicable laws.

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

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