How to Write Persuasively

Written by Jennifer Stewart

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First, arouse an emotion - anger, fear, resentment, envy, greed, sympathy.

Second, give a reason forrepparttar emotion - "your children are precious to you, don't risk their future by ..."

Third, give your audience an appropriate course of action to follow - "Call now to ensure your place in this new ..."

When appealing torepparttar 129854 emotions, your most powerful tools are words - learn to use them to createrepparttar 129855 desired effect on your readers.

Words can have literal meanings (denotation) and emotional meanings (connotation) e.g. a 'house' is a building where people live, but a 'home' is much more Some words have strong emotive appeals 'built-in' e.g. 'chaos' implies something much stronger than 'disruption' Select your facts carefully - choose those that support your point of view

3. Rationalise

This is giving people good reasons to believe what you're telling them. We all do this to ourselves everyday. How many times have you said something like this to yourself, "My old car is going to start costing me money soon; I'd be better off buying a new one now"?

Tell your would-be customers that they'll save money inrepparttar 129856 long run by spending it now and you've given them a reason to act immediately.


Emphasise and repeat your key points Be convincing in your presentation Use plenty of emotional words and focus onrepparttar 129857 audience

Consider how you can use these persuasive techniques to sell your products or services.

N.B. Ifrepparttar 129858 spelling of words like "utilise" in this article worried you, please read this:

Jennifer Stewart offers professional writing services for web pages, press releases, advertising material, business reports, content for autoresponders, technical booklets and articles for newsletters. For those who want their own writing double-checked for accuracy, Jennifer offers proof reading or full editing. Click now for her Fee Schedule: Website:

Are We Losing the Desire to Write Well?

Written by Tim North

Continued from page 1

When reading a piece of correspondence from someone you have not met face-to-face, though, none of these factors are present. You have only one thing with which to form an impression of them -- their WRITING.

So, in this twenty-first century world of increasingly faceless communication, your writing is more important than ever. I say again: you are judged byrepparttar way you write, so write well.

End of rant.

Tim North You'll find over 200 tips like this in Tim North's new e-book BETTER WRITING SKILLS.

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