3) Reveal details - Show reader your solution and how it will solve their problems and/or meet their goals. Then hit them with additional benefits as to how what you have to offer will exceed their expectations. Use testimonials that verify strength of product or service you are offering. Again use keywords and hot buttons that appeal to readers' emotions, and remember people buy on emotion not logic.

4) Call to Action - No marketing copy is complete without a strong call to action. It is final push to close sale that should be lined with incentives. The benefits should be highlighted and reader urged to take action. You could even mention consequences of not taking action - a deal always looks better when someone is taking it back away from you!

5) Be Professional! - In eyes of reader, professionalism of your copy reflects professionalism of its owner, and more professional it is more confident reader is of you and your intentions. Make sure you run copy through a grammar & spell checker before uploading it to your site.

"Mind Control Marketing.com" by Mark Joyner

#3 Fr*e or Paid Tele-Seminars Tele-Seminars are like mini marketing seminars done by phone. You can learn a lot of great information by attending these seminars so if you come across one, take advantage of it.

You don't even have to speak at these tele-seminars, just listen in and take notes. It is a great way to shave off your "learning curve" in a hurry whether you are new or experienced.

#4 Internet Marketing Forums Forums are a great way to get knowledge. And you'll even noticed "big" marketers pop in on a few of them from time to time.

You can post any questions you have and there will people there who will genuinely try to help you out. Or just read other posts and see what type of knowledge you can gain.

Here are a few forums that I check out from time to time:

http://www.ablake.net/forum http://www.howtocorp.com/forum http://www.bizweb2000.com/wwwboard

#5 Ezines and Newsletter What I do and recommend you do is to sign up for newsletters of all "big" marketers out there. I won't mention names...you know who they are. :^)

Study their websites and especially emails they send you. Then ask yourself... What tactics or strategies are they using? How can I apply this to my business?

And if you ever find yourself wanting to buy something from them by all means go ahead but before you do.... stop and ask yourself why you wanted to buy.

The same tactic or strategy that they used can possibly work for your business as well. Don't overlook this.

There you have it. My top 5 knowledge resources when it comes to internet marketing. I hope you take time to make use of them.