Solve problems. Let visitors know what problems your product or service solves. Don't be afraid to describe problems. Once you do that, show visitors what their life will be like after they buy your product. Tell them how your customers use your product and benefit from it -- visitors will identify with real life examples.

Are there testimonials on your web site? Nothing enforces your credibility more than other customers' experiences. Whenever you get complimentary letters or emails from satisfied customers, ask their permission to reprint them. Including their first and last names along with their companies and cities where they live enhances credibility.

Focus your copy. It is said that people don't read on net. Don't take this to mean that your copy can be sloppy and generic. If in doubt, hire someone else to write it for you. Be specific with details. It is also said "The more you tell, more you sell." Provide prospects with lots of information on a well-written site.

Finally, capture your visitors' email addresses. In exchange for their email addresses, offer something fr*e, such as an ezine, updates on special offers or fr*e information. (You can automate this by setting up an autoresponder.) When you obtain their permission to contact you, you are able to follow up with them later and build a relationship. Over time, they will get to know and trust you and you will have a better chance of making a sale.

When you evaluate your website copy, you may find any number of things that can hinder your sales, but mostly it will be your copy. Make these simple improvements to your words and you offer and you will sell more.

=========================================================== "Words that Work" Copywriting that gets results. Brochures, web site copy, sales letters, ads, flyers, and more. Visit Write to the Point Communications today to get your free consultation. http://www.write2thepointcom.com

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The html code used by Web today is inadequate for Web services task. Html is great for formatting Web pages, but it tells you nothing about data contained in Web page. XML (eXtensible Markup Language) allows programmers to define their own tags to describe data on a Web page, and communicate those definitions to receiving system. XML is not binary computer code, similar to html, XML is just ASCII text.

When a Web site wants to use a Web Service, it makes a request in a standard format called SOAP (Simple Object Access Protocol). SOAP messages are written in XML. SOAP messages are sent back and forth between service provider and service consumer. How does a programmer know what services are provided and what messages to use in accessing them? Web services use a standard message format called WSDL (Web Services Description Language) to describe themselves. WSDL is written in XML.

How does a developer find available Web Services? They can be found by using a protocol called UDDI (Universal Description, Discovery and Integration) to search a directory of services available. Web Service providers register their services in directory. Developers can locate and select a provider for service that meet their requirements. Similar to licensing fees paid by developer of word processor for spell checking component, web developers will have to pay for use of Web Services.

Developers don't have to use Web Services developed by other people. Microsoft's .NET and Sun Microsystems's J2EE are frameworks that contain resources and class libraries for developing Web Services. There are also a number of open source framework's available, for example Mono project hosted by open Source software company Ximian. www.ximian.com/devzone/projects/mono.html

When you use a Web Service or a Web site that uses a Web Service, either licensed or directly, you will be required to pay, and you WILL use Web Services, because desktop applications will no longer be available. The former practice of paying one-time to use a software application as much as you want does not generate a continuous stream of revenue for software companies. Web Services allow software companies to milk a continuous stream of money from you. Maybe that is simple explanation of Web services that we can't seem to find. ---------------------------------------------------------- Resource Box: Copyright(C)2002 Bucaro TecHelp. To learn how to maintain your computer and use it more effectively to design a Web site and make money on Web visit http://bucarotechelp.com To subscribe to Bucaro TecHelp Newsletter Send a blank email to bucarotechelp-subscribe@topica.com