— Tie it into client’s needs. The client may have a new product to promote; he needs a low-cost marketing method that will produce lucrative results.

— Stress your uniqueness to undertake this task. Why you — and not someone else? What qualifications do you brandish and what type of specific results have you achieved for similar businesses with same type of problem?

— Offer secondary solutions that also may work to solve client’s problem. These secondary solutions also may be alternatives that client’s competition is using; if this is case, point out their weaknesses and emphasize why your primary solution is better.

• SECRET #4: THE "CLIENT-CENTERED" CONSUMMATION. The closing of your sales letter should show client that benefits predictably outweigh costs. If client is investing $6,000 for you to write a DM package, client doesn’t just get a DM package; he receives exposure for his new product, generates new leads and sales, targets specific segments of his market, increases his company’s profit, etc.

Secondly, recommend a call-for-action schedule. Tell client when you’re available, how long project will take, and when he can expect it by.

Here’s a list of common solutions that clients often seek.

Your solution is the: • least expensive • best value • most reliable • most advanced

Your solution offers: • most flexibility • highest return for client’s investment • highest quality • most competent controls to measure results • Your solution saves time • Your solution will produce highest customer/client satisfaction • Your solution eliminates or automates most labor-intensive operations • Your solution profits on new or emerging trends

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6) See How Important Sites Are (FREE)

The Google Toolbar is an indispensable tool. One of things it can tell you is “importance” of every site you visit (in Google’s eyes at least). You’ve probably heard a bit about PageRank or PR. PR is Google’s measure of importance of a site. Basically, higher your PR, higher your ranking. This tool gives you a snapshot of PR of every site you visit. Go to http:/ oolbar.google.com. TIP: It’s good to get links from other sites with high PR – especially if they contain same keywords as your site. WARNING: Apparently Google Toolbar monitors your internet usage. As yet, it’s unclear what it uses this information for.

7) Monitor What Sites are Linking to Yours (FREE)

Google News Alerts (http://www.google.com/newsalerts?hl=en) and Google Web Alerts (http://www.google.com/webalerts) will tell you who’s linking to your site. Simply set up an alert to be notified when Google finds www.yourdomain.com.

8) Getting Help (FREE)

If you’re new to SEO, first thing you should do is check out Google’s guide to SEO at http://www.google.com/webmasters/guidelines.html. If you already know basics, there are a number of forums you can subscribe to to post questions. These forums are free, and they’re frequented by countless SEO experts. And when I say “experts”, I mean EXPERTS! Some of these people do SEO all day, every day. And like many technical experts, they’re only too happy to help – for free. The best forum seems to be http://www.webmasterworld.com/forum3, but http://searchengineforums.com/Forum28 is ok too. If all else fails, you can try sending Google an email. Go to http://www.google.com.au/contact/index.html, but don’t hold out much hope of help here. They’ll eventually answer, but there’s no guarantee on quality of their response…

This is just a snapshot of tools available out there, but these will certainly get you started.

Some additional resources: http://www.123promotion.co.uk/promotion ools/website-promotion-tools.html Various Web Promotion Tools

Enjoy!

* Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.