How to Win the Advertising and Promotion Game

Written by Stone Evans

Continued from page 1

When you know what you want, then you will better understand just how to do it.


You might be surprised how many business owners put out advertising without regard forrepparttar quality ofrepparttar 117021 sales pitch or presentation. The quality of your distribution outlet orrepparttar 117022 amount of money you spent to get there will do little for you if repparttar 117023 advertising vehicle is a junker.

Test all of your advertising materials in smaller markets before blowing your advertising bank roll on it. You must absolutely knowrepparttar 117024 value of your advertising before putting large sums of money behind it.


Tell your customers to save another 10% when they tell you they heard or saw your ad in such-and-such location. Suggest that they can register to win a free widget if they fill out a form and have them to tell you how they heard of your business. Advertise a specific widget in your ad and trackrepparttar 117025 sales of that widget.

It does not matter how you track your advertising --- just make sure you do it!


The ideal way to spend your advertising budget is to buy a rifle with a high-powered scope and to only shoot your targets inrepparttar 117026 light of day.

If you are not tracking your advertising, then you are shooting a pellet gun without an attached scope, with blinders on, and shooting inrepparttar 117027 dead darkness of night.

Even with a bigger gun,repparttar 117028 blinders inrepparttar 117029 dark constituterepparttar 117030 single largest mistake made by advertisers. If you are unable to track your advertising to learn what is working well, what is working somewhat, and what is a money pit, then you are condemned to repeat your mistakes over and again.

By relying only on gut instinct, you may be choosing to spend more money inrepparttar 117031 money pit and to lose all of your money inrepparttar 117032 process.

When you get down torepparttar 117033 nuts and bolts of making money from your advertising, you should plan, prepare, track and study your results. You must have factual information on which to base your advertising decisions. When you are makingrepparttar 117034 right advertising decisions, then making money from your business might just come easy.

About the author: ----------------------------------------------------------------- Stone Evans owns the Home Business Resource Directory where you can find everything you'll ever need to start, run and grow a home based business at: -----------------------------------------------------------------


Written by Todd Quinn

Continued from page 1

Now, assuming you've got your market targeted, you know who your customers are going to be and how you're going to reach them with your product or service. And you have all your costs as well as time requirements itemized. The next step is to set your plan in motion and start making money.

Here isrepparttar most important "secret" of all, relating to starting and building a profitable home-based business, so read very carefully. Regardless of what kind of business you start, you must haverepparttar 117020 capital andrepparttar 117021 available time to sustain your business throughrepparttar 117022 first six months of operation. Specifically, you must not count on receiving or spending any money coming in from your business on yourself or for your bills during those first six months. Allrepparttar 117023 income from your business during those first six months should be reinvested in your business in order for it to grow and reach our planned first year potential.

Once you've passed that first six months milestone, you can set up a small monthly salary for yourself, and begin enjoyingrepparttar 117024 fruits of your labor. Butrepparttar 117025 first six months or operation for any business are critical, so do not plan to use any ofrepparttar 117026 money your business generates for yourself during that period.

If you've got your business plan properly organized, and have implementedrepparttar 117027 plan, you should atrepparttar 117028 end of your first year be able to begin thinking about hiring other people to alleviate some of your work-load. Remember this: Starting a successful business is not a means towards either a job for yourself or a way to keep busy. It should be regarded asrepparttar 117029 beginning of an enterprise that will grow and prosper, with you asrepparttar 117030 top dog. Eventually, you'll have other people doing allrepparttar 117031 work for you, even run ningrepparttar 117032 entire operation, while you vacation inrepparttar 117033 Bahamas or Hawaii and collect or receive regular income from your initial efforts.

Todd makes his living by working from home with his website. Subscribe to Todd's home business tips newsletter by sending a blank email to

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