Reporters will succumb to Law of Reciprocity. They will turn to you more often for expert commentary. They will look more favorably upon your story proposals.

In addition, reporters will succumb to Law of Self-Interest. If you are providing scoops on a regular basis, a reporter is going to resist doing anything that might cause you to turn off tap.

How frequent is a “steady” stream? One good tip per month is plenty.

If you are at all plugged into your industry or profession or community, you will hear plenty of good information to send along to reporter.

Get in habit of passing news along to reporter just as soon as you hear it. Also, take reporter to lunch once a month to exchange information. Always take along plenty of potential scoops, even if they are nothing more than tidbits or rumors that you have heard. Every reporter wants an inside source, a “Deep Throat.” It’s all part of romantic image that most reporters have about their jobs.

Two cautions about reporters and reciprocation:

1. Never expect immediate quid pro quo. Understand that your relationship with a reporter will grow over time. Don’t rush process. Accept that you will always put more into relationship than you will get out. If reporter suspects that you think he owes you something, your relationship will sour fast.

2. Reciprocation only goes so far. If you’re a valuable source, and reporter has story that your company is a front for Mob, don’t expect a pass. It won’t happen. Because of your relationship, you’ll probably receive more courtesy than will usual subject of a tough story. But that’s all.

Copyright 2003 by W.O. Cawley Jr.

No matter which way you decide to go, it`s going to be hard, mostly because of all spam filters that are now in place. ISP`s are really cracking down on spammers. So much so, that even legitimate emails are getting filtered out.

I`ve gathered together a few sites that I find very helpful when I`m writing my ezine, and sending mails to safelists etc. It`s quite amazing to see what actually sets spam filters off. Take some time to go through it all. Bookmark sites. If you`ve ever wondered if your mail is getting through, you can easily check, just by looking for trigger words.

Here are a few sites/articles that show you some of words that are considered to be spam triggers:

http://www.iprofitsystems.com/articles/spamfilters.html http://www.wilsonweb.com/wmt8/spamfilter_phrases.htm http://www.internetbasedmoms.com/ezine_killer.htm http://office.microsoft.com/Assistance/9798/newfilters.aspx

This one I absolutely love. It`s real fast, gives you a quick review of your mail onsite, and sends you an email with more information. I use it every time I send out a "marketing" email of any kind.It`s most definitely one of best "spam" checkers I`ve found.

http://www.lyris.com/contentchecker/

Email marketing can be a lot of hard work, especially as, according to averages, people need to see your offer AT LEAST 7 times before they "bite". Be consistent, get your mails out there, but also be responsible. The last thing on earth anybody wants, is to be accused of spam. Spam accusations can hurt both you AND website/product/program you`re promoting.

Don`t be afraid to add a little "personal" touch to your emails, just don`t go totally overboard by telling people ins and outs of your life...hehehe

Above all, enjoy what you do.

Anna-Marie Stewart =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= How to easily avoid those contrived Scams, Shams, and Spam. Yes; without spending your Hard won money with every so called Guru. Be far better informed and prepared With This Brand New, Huge money Saving Free E-Book! Now You can quickly learn how to run a real home spun business without all Hype. http://annamarketing.com/pops/splash.html Subscribe to Not Just Another Ezine http://annamarketing.com -=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-= This article is available for reprint in your opt-in ezine, web site or ebook. You MUST agree not to make any changes to article and RESOURCE BOX MUST be included. (c) 2002 AnnaMarketing.com. All Rights Reserved