How to Use Viral Marketing for Online Profit Written by Daegan Smith
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Identify your core group: your core group or “hive” is a group of people who share a common interest and talk to each other about it. The core group can also be called ‘agents’. These are guys who will be responsible for sending your ‘virus’ ahead. If your product/idea/ service doesn’t move this group, it isn’t going to get any further. Ease of use: have you ever received an email with a mile long URL in it, asking to be sent to “15 people for a free gift”? if your answer is ‘yes’ then you know what I am talking about. Make it easy for your agents to tell their friends about your company. if they have to download pages of text or heavy graphics, they are more likely to hit “delete” button and get out of there, fast!Make it persistent: When you have built a sizeable community of converts, keep them happy. It is harder to go out and get new agents than making existing ones work for you. Referrals: A good way of utilizing viral marketing for your site is through referrals. If you are offering content or service, you can put up a “Tell a Friend” button that lets customers recommend products or Web pages via email to friends. Recommend-It and BigNoseBird.com are some of sites that offer these services for free. These services allow you to keep track of those who recommend your site and people they recommend it to.Once you have started off process all you have to do is sit back and enjoy fruits of your labor. For more information on viral marketing take a look at: http://www.nmk.co.uk/article/2003/04/02/viral-marketing
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| | How to Recognize Great Ads (that Are Generating Leads!)Written by Daryl Logullo | Strategic Impact!
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1.Analyze your ads. What do they say? How do they say it? What is your headline? Does your ad present a U.S.P? Do you state your offer? 2.Know your basic offer, headline and copy that work best. Now try to IMPROVE them. 3.Leverage your marketing. Take your best ad and start testing differing versions against one another. Keep variables same, but change headline. 4.Review 6 features to see if your ad has: ·A strong headline/opening thrusts ·A story or pitch ·A proposition ·The exact offer ·A guarantee (to shift prospects risk) ·A call to action Great advertising means being able to find different ways of saying same thing. Start by experimenting with new restatements of your most winning headline.
Daryl T. Logullo is the Founder of Strategic Impact! a marketing referral consultancy located in Vero Beach, Fla. He concentrates heavily on alliance and referral building strategies for today’s professional. Get a Free Report, “The Most Powerful Referral ‘Secret’ Ever Discovered,” instantly delivered at http://www.strategic-impact.com/Rule
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