How to Use Signature Files to Give Your Email The Personal TouchWritten by Alvin Apple
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Jerry Jensen http://playpianoperfectly.com try something a little more descriptive and catchy, like Jerry Jensen Check out Jerry's revolutionary approach to playing piano at: http://playpianoperfectly.com or take it one step further, Jerry Jensen Jerry can answer all your questions about playing piano professionally. E-mail him at Jerryj@ivories.com, or check out his web site: http://playpianoperfectly.com By adding that one line to your signature, you can totally change customer's perception of your business, and that little extra bit of information could be difference between a trickle of new business and a flood. So you see, it's not enough to just give an address, you've got to give people a reason to click. You've got to spark an interest in what you do. By creating a short, catchy and descriptive sig file, you can really set yourself ahead of pack. There's money to be made out there if you just know how to do it.

Alvin Apple helps everyday people start businesses they will enjoy. Then he teaches them how to succeed. Read all his helpful strategies, including his latest article "Getting the Word Out: Successfully Promoting Your Online Business," at http://AlvinApple.com Reach Alvin at 801-328-9006 or alvin@drnunley.com.
| | THE WORST E-MAIL MISTAKE Written by B.L. Ochman
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Among otherwise very well done publications that waste screen after screen with this type of information are newsletters published by http://www.content-exchange.com (Content Spotlight,) http://www.healthscout.com , http://www.industryscoop.com and http://www.addme.com oUsing LOTS of white space between paragraphs introducing issue, then making us plough through a 10-line ad, a few paragraphs about newsletter and a privacy statement before we get to beginning of first article. Among sites whose otherwise excellent newsletters provide this maddening entranceway are http://www.lockergnome.com , http://www.atnewyork.com , http://List-Universe.com/ , http://www.ecommercetimes.com and http://www.list-a-day.com The physical limitation of e-mail should be factor that determines how you present your message. E-mail is not a printed page that eye can scan at once. The screen on which vast majority of people read e-mail - text or HTML -- can only hold 10 lines. If you message isn't in that first screen, it's likely - click - to be history.

B.L. Ochman http://www.thebestwebideas.com, is an award?winning marketer who has helped local, regional and multi?national corporations to increase awareness and sales of their products both online and off. Please subscribe to our Marketing Newsletter at http://www.thebestwebideas.com/blform.htm Phone: 212.385.2200 Mailto:BLOchman@thebestwebideas.com,
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