How to Use Signature Files to Give Your Email The Personal Touch

Written by Alvin Apple

Continued from page 1

Jerry Jensen

try something a little more descriptive and catchy, like

Jerry Jensen

Check out Jerry's revolutionary approach to playingrepparttar piano at:

or take it one step further,

Jerry Jensen Jerry can answer all your questions about playingrepparttar 109718 piano professionally. E-mail him at, or check out his web site:

By adding that one line to your signature, you can totally changerepparttar 109719 customer's perception of your business, and that little extra bit of information could berepparttar 109720 difference between a trickle of new business and a flood.

So you see, it's not enough to just give an address, you've got to give people a reason to click. You've got to spark an interest in what you do. By creating a short, catchy and descriptive sig file, you can really set yourself ahead ofrepparttar 109721 pack. There's money to be made out there if you just know how to do it.

Alvin Apple helps everyday people start businesses they will enjoy. Then he teaches them how to succeed. Read all his helpful strategies, including his latest article "Getting the Word Out: Successfully Promoting Your Online Business," at Reach Alvin at 801-328-9006 or


Written by B.L. Ochman

Continued from page 1

Amongrepparttar otherwise very well done publications that waste screen after screen with this type of information arerepparttar 109717 newsletters published by (Content Spotlight,) , and

oUsing LOTS of white space between paragraphs introducingrepparttar 109718 issue, then making us plough through a 10-line ad, a few paragraphs aboutrepparttar 109719 newsletter and a privacy statement before we get torepparttar 109720 beginning ofrepparttar 109721 first article. Amongrepparttar 109722 sites whose otherwise excellent newsletters provide this maddening entranceway are , , , and

The physical limitation of e-mail should berepparttar 109723 factor that determines how you present your message. E-mail is not a printed page thatrepparttar 109724 eye can scan at once. The screen on whichrepparttar 109725 vast majority of people read e-mail - text or HTML -- can only hold 10 lines. If you message isn't in that first screen, it's likely - click - to be history.

B.L. Ochman, is an award?winning marketer who has helped local, regional and multi?national corporations to increase awareness and sales of their products both online and off. Please subscribe to our Marketing Newsletter at Phone: 212.385.2200,

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