How to Use Keywords to Optimize Your Site for Search Engines - Part 2

Written by Herman Drost

Continued from page 1

Alt Tag This tag is used to add text in place ofrepparttar image. The user may have turned off readingrepparttar 128039 graphics to makerepparttar 128040 page load faster. Therefore he will readrepparttar 128041 ALT Tag text instead. Add short keyword rich text to your graphic links. Make surerepparttar 128042 ALT text describesrepparttar 128043 link destination.

Hypertext Links Include your keywords or keyword phrase in your link text.

Content Search Engine spiders put more weight on keyword rich content that is higher up onrepparttar 128044 page rather than inrepparttar 128045 middle or lower sections. Insert your keywords and keyword phrases in your text at least three times.

Types of Sites that won't get indexed by Search Engines. Flash and Frame Sites - pages created this way will be avoided byrepparttar 128046 Search Engines spiders.

Dynamic Pages - any web address that contains a question mark (i.e. ASP, Perl, Cold Fusion), will not be indexed byrepparttar 128047 spiders.

Password Protected Pages - Search Engines Spiders will not index any area that is protected by a password.

Meta Tag Generators These are tools that can be used to automatically generate your keywords. Here are some resources you can use:

Conclusion: Consumers are 5 times more likely to purchase your products after seeing search engine listings versus banners. Implementing these strategies mentioned, may not get you a number one ranking inrepparttar 128048 Search Engines, but you definitely have a distinct advantage over those Web Sites that have not done any optimizing.

Herman Drost is a Certified Internet Webmaster (CIW) owner and author of Site Design and Low Cost Hosting from $30/year. ( Subscribe to the "Marketing Tips" newsletter for more original articles.

THE ABCs OF SEO - Search Engine Optimization

Written by Joanne Glasspoole

Continued from page 1

Many ofrepparttar major search engines use link popularity to gaugerepparttar 128038 relevancy of your site in its search results. Plus, links are what makesrepparttar 128039 web go-round. Many webmasters haverepparttar 128040 notion that links are bad because they are sending visitors off of their web site. Although this is true, links to and from web sites that complement yours helps to build credibility and setsrepparttar 128041 stage for making your web site an authority in your field.

Much is written aboutrepparttar 128042 importance of getting links from directories like Yahoo!, Looksmart andrepparttar 128043 Open Directory Project, because they are reviewed by human beings. If you want a link inrepparttar 128044 first two, however, it will cost you money. A listing in Yahoo! and Looksmart is considered "paid inclusion." Your marketing dollars will be well spent, though, because listings here will not only generate increased traffic, it will add greatly to your web site's link popularity.


Once your web page is fully optimized, it is time to submit it torepparttar 128045 search engines. Although there are hundreds of search engines onrepparttar 128046 Internet, only a handful are truly important. Recent statistics showrepparttar 128047 top three search engines as:

#1 MSN #2 Yahoo! #3 Google

Although there are automated services that promise to get you listed on thousands of search engines, it is recommended that you manually submit your site torepparttar 128048 top search engines. Some ofrepparttar 128049 search engines view automated submissions as spam and will not list your site. Others put a higher priority on manual submissions. And others--such as Inktomi--required an annual fee to list your site. It can take weeks (sometimes even months!) to get listed, so again, be patient. The search engines are important torepparttar 128050 success of your web site, so treat them withrepparttar 128051 respect they deserve. Most of all, do not over-submit!

For more information about search engine submissions, request a copy of my article "Web Site Promotion 101" at


Once you have allowed an appropriate amount of time to lapse (I usually wait six weeks), it is time to generate some reports to confirmrepparttar 128052 success of your search engine optimization campaign. Search engine positioning reports provide a wealth of information, such as your site's position inrepparttar 128053 major search engines, how you rank on your targeted keyword terms and phrases, which sites rank above and below you, where you've declined in rankings, and so on.

To automaterepparttar 128054 process of generating your search engine positioning reports, download a free trial of 1stPlace Software's highly-acclaimed WebPosition Gold at

In addition to your search engine positioning reports, be sure to regularly check your traffic logs. Is your traffic increasing? Are people finding your site withrepparttar 128055 search terms you targeted? Which ofrepparttar 128056 search engines are referring visitors to your site?

There are many variables that affect rankings, including:

1. Keyword density 2. Link popularity 3. Click popularity 4. Keywords inrepparttar 128057 title 5. Keywords inrepparttar 128058 description tag 6. Keywords inrepparttar 128059 keywords tag 7. Keywords inrepparttar 128060 names of linked pages and inrepparttar 128061 linked words 8. Keywords inrepparttar 128062 alt tags 9. Keywords in names of images 10. Paying for ranks 11. Listing in online directories

Source: Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters by Renee Kennedy and Terry Kent.


In October 2001, my web site, Grief Loss & Recovery (, was averaging 98 visitors a day and 573 page views. Reviewing my traffic logs, I noted thatrepparttar 128063 most popular search term for my site was "grief poems," so I decided to optimize my site for that phrase.

Since October, my traffic has steadily climbedrepparttar 128064 charts.

In March 2002, my daily unique visitors averaged 325 and my page views 1962, an increase of 69 percent and 70 percent, respectively.

With regard to my rankings inrepparttar 128065 search engines, they have also improved considerably. For example, forrepparttar 128066 search phrase "grief poems" in Google, my site ranks number one out of 102,000 results; and forrepparttar 128067 search term "grief," my site ranks 15 out of 1,690,000.

As for traffic referred byrepparttar 128068 search engines, Google far exceeds all other search engines in driving traffic to my site with 2,953 referrals in March, followed by Yahoo at 1,428. (In comparison, my October 2001 numbers showed Yahoo referring 535 visitors and Google 423.)

All-in-all, I am pleased withrepparttar 128069 results of my first attempt at optimizing Grief Loss & Recovery and am beginning to note similar results with some ofrepparttar 128070 other web sites I have recently optimized.

When playingrepparttar 128071 search engine optimization game, patience is important, because results do not happen overnight.


To be competitive online, your web site needs to be search engine friendly. Search engine optimization is a function of Internet marketing and isrepparttar 128072 most cost-effective means of marketing to your target audience. With an estimated 84 percent of web users turning torepparttar 128073 search engines to find information online, it is important that your site rank withinrepparttar 128074 top 30 results if you want to be found. A successful search engine optimization campaign will not only boost your rankings inrepparttar 128075 search engines, it will bring qualified customers and prospects to your web site who are already onrepparttar 128076 web searching for your products and services.

For more information about search engine optimization and positioning, visit:

Search Engine Watch

Search Engine World

Academy of Web Specialists

Spider Food

Plus be sure to subscribe to:

Adventive I-Search

Joanne Glasspoole is the editor/publisher of CYBER QUEST. Each issue is jam packed with original reports, news briefs, cool Webmaster tools, and more. To subscribe, send email to with "subscribe cyberquest" in the body of your message. Visit Joanne's web site at

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