How to Use Humor to Increase SalesWritten by Roger C. Parker
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Licensing fees are surprisingly reasonable for most business applications. For example, you can license New Yorker cartoons for use in presentations for just $19.95! For other purposes, cost depends on where you’re going to use it and how many people will see it. There are, of course, other sources of cartoons. If you see a cartoon you like in a newspaper or magazine, write cartoonist in care of publication and ask about availability and pricing. If there is a particular cartoonist whose style you like, contact cartoonist about a custom cartoon. This has worked very well for me and I owned total rights to use cartoon any way I wanted. Cartoons are great for home page of your website, newsletters, training materials and presentation visuals. In each case, unexpectedness of a cartoon immediately captures your audience or reader’s attention and visually reinforces your message. Here are some suggestions for marketing with cartoons: 1.When in doubt, leave it out. If cartoon does not perfectly support your point, leave it out. 2.Always add copyright information described in licensing agreement. 3.Never run a cartoon without first obtaining a license to reproduce it. 4.Optimization. After downloading, resize and sharpen cartoon in an image-editing program like Photoshop and export it in proper file format. Using humor in form of cartoons is a powerful way to brand your marketing and drive home important messages to your prospects and clients.

Roger C. Parker is the $32,000,000 author with over 1.6 million books in print. Do you make these marketing and design mistakes? Find out at www.gmarketing-design.com
| | Microsoft's New Search EngineWritten by Robert K. McCourty
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Have a look for yourself. Here it is. (Without formatting changes) KEYWORDS CONTENT="tshirts, tees, tee shirts, tee-shirts, printed t-shirts, blank t-shirts, eshirts, ishirts, short sleeves, sweatshirts, long sleeve, v-necks, tank tops, jerseys, screenprintings, screen-printings, custom t-shirts, custom designs, custom printing, custom embroidery, michigan, fraternitys, sororitys, sportswear, artwork, typesetting, imprints, engraves, emboss, stamps, pocket tís, ts, rinsger tiís, ringers, ladieís tís, designs, designing, apparel, clothing, clothes, screens, printers, silkscree embroidery, embroidered, customs, fraternities, sororities, golf, towels, logos, promotional, fundraisers, personalized, company, tailgates, formals, footballs, blocks, carnivals, circus, pledges, bid day, rush, halloween, christmas, easter, thanksgiving, halloween t-shirts, christmas t-shirts, easter t-shirts, thanksgiving t-shirts, floors, dormitory, churches, clubs, sports, sport teams, choirs, schools, businesses, fundraisers, intramural, hanes, jerseys, fruit of looms, universities, michigan state university, MSU, msu, university of michigan, U of M, UofM, u of m, eastern michigan university, EMU, emu, western michigan university, WMU, wmu, central michigan university, CMU, cmu, colleges, universitys, universities, shrits, tshrits, t-shrits, desings, te-shirts, teshirts, sirts, shits, shitts, custums, screan" Yup, pretty darn ugly, but Microsoft Beta search engine seems to be eating it up. Granted this engine is still in beta version but let's review. Broken, useless site. Broken useless tags. Number one ranking! What's wrong with this picture? Most search engine users will try a new search engine only a few times. When they do not get search result accuracy and relevance they expect, they will soon dismiss it and move along. Beta version or no beta version, one thing is for certain. The Microsoft coders have plenty of additional work to do before releasing this search engine to general public. Google coders, take weekend off.

Robert McCourty is the Marketing Manager at Metamend Software and Design, a Search Engine Optimization company.
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