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Finally, if
business plan is only being presented to a single or a small number of investors,
amount of graphs and charts should reflect
wants, needs and sophistication of those few readers. For instance, if
plan is being presented only to strategic investors who understand
market, graphs can be used to convey information for which these investors may already have background knowledge.
Conversely, always keep in mind that
plan is not a slide presentation, and too many graphs and charts may position
company as one that is too lazy to complete
process of developing a formal business plan.
To summarize,
amount of charts and graphs used in
business plan must reflect
audience for
plan; an audience that is usually time and energy constrained. The charts and graphs must complement
text, enable
audience to quickly and easily digest
information, and as always, interest
audience in taking
next step (e.g., scheduling an in-person meeting) in
investment process.

As President of Growthink, Dave Lavinsky leads a company that develops strategic business plans, conducts market research, and builds financial models for growing ventures. To date, Growthink has developed over 200 business plans for clients who have raised over $750 million in venture capital.