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Testing previously done at supermarkets had revealed that same product could pull more sales from just changing colors of label. What were these colors? Red and yellow! The combination of these two colors has an immediate impact on person who sees them. They make your eyes stop and focus. They pull your eyes right to that part of page. They grab your attention! I'm not sure exactly why combination of red and yellow does this, but it does. On one of my sites, I changed my Adsense ads to a bright red border and a yellow background with black text and URL.

My click through rate more than doubled with just that one simple change. That's what worked on my site. Your site's color scheme may work better with a slightly different color combination. Try lots of different color variations. Make a change in morning and let it ride for whole day. The next morning, try a different set of colors. Change border, background, text. Change everything you can. Most importantly, keep detailed records of color scheme you used, click ratio and revenue generated.

After you've done all experimenting you want to, go back to most profitable one and let it run for a week or so and see how it does. I'm always trying different colors even after my run of good clicks with red and yellow. There are a lot of color combinations to choose from. You never know when you'll find just right one.