Continued from page 1
Here is a problem looking for a solution. Research has found that around 1 in 5 optin emails still get filtered out by nanny state ISP's who think adults shouldn't think for themselves about what they want to read.
How does this affect you if you have an optin database of 500 folks who really want to read your stuff?
Statistically 100 will never see your message. Frightening when you figure what it cost to get those names in first place?
You have a monthly email newsletter which goes out to your whole database. But you are worried that some of your clients don't get it, because of spam filters on their ISP. Most folks don't know what a whitelist is, or how to set it up.
Your database is 500, and you really treasure bond you have with your prospects and clients. They like you too.
When email goes out, an SMS goes out too. "Hi Frank, I just sent your copy by email of Silver Bullet e-newsletter. If you don't have it please call so we can fix your spam filter - Rick"
Hard cost for 500 SMS messages? $67.50
It's peanuts for marketing that makes sure folks actually read at least ONE of your marketing pieces i.e. SMS message.
Do you see power this can give you?
How often do you have a special deal for selected clients? Need to fill up numbers because you're short at a function?
There are heaps of other applications for SMS and email combined.
If you take free trip at Murgent.com.au please tell them that I sent you. And yeah if you become a paying client, I get a bit of cash too. So what, you've now got a tool that gives you a very large edge which absolutley no-one knows about.
Life's short, so make it fun and profitable.
Rick Rakauskas is a marketer and direct response copywriter in Australia. His clients love his eclectic problem solving approach. How can a Feng Shui consultant JV with a financial planner so both get results? www.cashmagnetics.com "...the right words delivered to the right audience... every time"