Here is a problem looking for a solution. Research has found that around 1 in 5 optin emails still get filtered out by nanny state ISP's who think adults shouldn't think for themselves about what they want to read.

How does this affect you if you have an optin database of 500 folks who really want to read your stuff?

Statistically 100 will never see your message. Frightening when you figure what it cost to get those names in first place?

You have a monthly email newsletter which goes out to your whole database. But you are worried that some of your clients don't get it, because of spam filters on their ISP. Most folks don't know what a whitelist is, or how to set it up.

So...

Your database is 500, and you really treasure bond you have with your prospects and clients. They like you too.

When email goes out, an SMS goes out too. "Hi Frank, I just sent your copy by email of Silver Bullet e-newsletter. If you don't have it please call so we can fix your spam filter - Rick"

Hard cost for 500 SMS messages? $67.50

It's peanuts for marketing that makes sure folks actually read at least ONE of your marketing pieces i.e. SMS message.

Do you see power this can give you?

How often do you have a special deal for selected clients? Need to fill up numbers because you're short at a function?

There are heaps of other applications for SMS and email combined.

If you take free trip at Murgent.com.au please tell them that I sent you. And yeah if you become a paying client, I get a bit of cash too. So what, you've now got a tool that gives you a very large edge which absolutley no-one knows about.

Yet...

Life's short, so make it fun and profitable.

Rick Rakauskas

Two prominent examples of bonded programs are IronPort’s Bonded Sender Program and and Habeas’ Sender Warranted Email programs. These programs allow email marketers to secure bonds to certify that their email adheres to guidelines on basis of privacy, mailing practices and issue resolution. ISPs and other mail servers can then query Bonded Sender when scanning incoming messages and handle them accordingly. However, this “pay-to-play” model is fundamentally flawed, as it gives spammers ability to simply “buy” their way onto list by securing a bond as a legitimate sender, regardless of whether they’re actually legitimate or not. While cost of bond may be prohibitive to some senders, benefits far outweigh costs to most spammers, as only way bond will be debited is if Bonded Sender receives complaints about a specific account sending spam. And really, when was last time you or anyone you know reported receiving spam? Would you even know where to report it? In reality, spammers are paying IronPort for right to clog your inbox.

TrustedSource is CipherTrust’s adaptive, real-time email reputation system that provides information on email sender behavior. Who sends spam? Who polices their outbound email well? TrustedSource knows. By constantly observing and analyzing email traffic across Internet, CipherTrust identifies "good guys.” TrustedSource provides constant updates on sender status to improve spam-fighting accuracy and allows IronMail, secure email gateway, to achieve highest level of accuracy in determining good email from bad.

TrustedSource servers provide data to IronMail by contributing negative values to IronMail’s Spam Profiler (SP) algorithm for messages sent from senders that are deemed reputable. Every message that passes through IronMail is checked against TrustedSource list and based on reply, IronMail will make a decision about whether to reduce overall SP spam score for that message and improve its chances of not being classified as spam.

What constitutes “good behavior” Spammer behavior changes constantly so no definitive answer is available. However, following practices are considered “best practices” for email senders:

• Comply with proper RFC protocols for email.
• Do not attempt to obscure content or messages in emails.
• Do not send email to unverified or nonexistent email addresses.
• Post privacy policies where they can be read and understood, prior to submission of a request.
• Offer opportunities for users to opt-out of programs.