Use your ebook to discover what specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend value of single ebook by breaking book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of articles and using them to promote yourproduct. You can include a catalog in your ebook to promote all products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list. Using ebooks in this manner helps to cut cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers.

No other medium has this kind of flexibility and ability for expansion. Think of your ebook like spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!

Here are five options that a resale rights marketer can use to maximize potentials of any products he plans to resell.

1.Re-brand, repackage, resell. If resale rights marketer holds master rights to product, he could name himself as author, change a few things here and there, and sell product as something new.

2. Buy and sell. The resale rights marketer can also partake of most fundamental principle of profit: buy low, sell high. In our illustration, resale rights marketer bought master rights to product for $25. He could sell same master rights for a higher amount.

Or better yet, he could sell product itself to many interested buyers at a price that he would deem sustainable and reasonable. Imagine if he succeeds on selling product to 90 people for $10 each. That’s $900 from a $25 investment!

3. Divide and distribute. The resale rights marketer can also divide product into several components, and sell or use them individually. An e-book, for example, can be broken down to a series of articles which can be used as auto-responders, e-zine content, or chapters for other e-books.

4. Use it as a freebie. If resale rights marketer holds master rights to product or is otherwise allowed by license, he could bundle it with another one to increase latter’s value and justify a higher selling price. Or he could use product as a freebie in a viral marketing campaign he is employing.

5. Have it auctioned. If resale rights marketer holds master rights to product or is otherwise allowed by license, he could have product auctioned to highest bidder. This would allow him to earn more than what he originally paid for!

There are many other ways by which resale rights marketer can earn through this trade. The possibilities are only limited by his imagination!

Sean Felker is the publisher of the very successful and popular Work at Home and Making Money on the Internet blog: http://making-money-online.blogspot.com