To me they are as much of a benefit to growth of my business as those who serve as a model. I was able to look at them and see what I didn’t want. I could also see that in many cases they wanted instant success without effort.

One of greatest lessons I have learned from my mentors is to explore ideas I get. Not just explore, but have a plan of action and a systematic approach to implementing idea. And to trust my instinct. And be willing to take risks. It has been said, “With risk comes reward.”

Granted, not all my ideas have been wildly successful. As a matter of fact, some downright “failed.” And yet, out of every failure was seed to another idea that held possibility of success.

Regardless of type of business you are in, you can achieve a high level of success. It’s a matter of your level of commitment and having a vision of what you want to achieve.

Such was case with an idea I came up with a little over a year ago. Although I had some of those “warning” folks tell me it could never work, I chose to listen to those who have been successful in idea implementation and explore where idea could take me. Thank goodness I followed my instinct and implemented idea. That one idea has made me over $100,000.

The really amazing thing is that out of that one idea have come others. An offshoot idea is a FR*EE report in which I outline step-by-step what idea was and how it generated revenues.

If you would like to get your own copy of my report entitled, “Learn How One Salt Lake City Based Business Consultant Made Over 100k from One Idea” go to www.kathleengage.com to receive it. If learning how a home based business owner did this is not important then don’t. Either way, choice is yours.

And isn’t that what life is about, choice?

5. Will personal fitness training have an impact on my personal sense of fulfillment?

I understand that most consumers, will ask themselves these types of questions without really thinking about them. The answers you develop as you purposely ask yourselves these types of questions will give you insight in processes a consumer may consider or be susceptible to as they are considering purchasing personal fitness training services.

This process will also help you define ways to market that will get consumers to consider your personal fitness training service if they are not. Using Maslow’s needs pyramid helps you target your marketing. It is foundation of :

Getting Attention Developing Interest Creating Desire Facilitating Commitment Motivating to Action

If you can use Maslow’s needs pyramid to get inside head of consumer by running it through a filter of questions like one’s I’ve presented above you’ll have a tangible marketing advantage because you now can respond to your consumer’s internal dialogue.

Using this type of filtering process can also help you create need in those that have not yet developed an interest in your product or service. Simply put yourself in consumer’s place and present you’re marketing to them in such a way as to answer or resolve each need in hierarchy.

Maslow’s needs pyramid is a powerful tool that is taught to every marketing and advertising student in world but it must be understood and applied if it’s to actually be useful. Try using Maslow’s marketing filter next time you are considering a marketing campaign. It’ll help you get a better grip on what consumer is thinking and feeling.

Darrin F. Coe, MA is a mental health clinician, weekly columnist, wealth building advocate, and author of “Micro Loans: Finance Your Dreams” available at http://dcoe1.tripod.com/microfinance For more great business and marketing information you can sign up for “Darrin Coe Ezine” at http://dcoe1.tripod.com