How to Turn Your Promotional Products Expense Into a Profit Center

Written by Raynay Valles

Continued from page 1

Are your customers business owners? Search for marketing gurus, cost-cutting consulants, automation experts.

Are your customers homeowners? Search for home improvement experts and real estate experts.

Are your customers concerned about health? Look for fitness and self-improvement experts.

How much will your infopromtional product cost? If it is a physical product, your joint venture partner may pay for some or all ofrepparttar cost. Why? Because it's a marketing expense for him. The expert's company is reaching a highly targetted market - your customers. That can be a good thing for your joint venture partner, you and your customers. You'll see why in a moment.

If your giveaway is delivered online, such as an online video, you may be able to get it for fr/ee. So now, you have a high-perceived value item to give to your customers at low or no cost to you.

Let's not stop there. This article is about turning an EXPENSE into a PROFIT CENTER. Here's how:

The key is that your joint venture partner has an offer and a tracking mechanism so you get paid for your referrals. If your customers are online, tracking is as easy as using a affiliate code. Now your customer gets to sample your joint venture partner's expertise inrepparttar 149546 infopromotional product and get a special deal, your partner may get new customers and you get a fee for each of your referrals, all because you gave a gift to your customers.

Try infopromotional products and you may never give away another pen again.

Internet Marketer Raynay Valles specializes in joint venture marketing strategies. Find out more about using joint venture infopromotional products, visit or email her at rvalles at

Ezine Advertising Deals Revealed

Written by Greg Root

Continued from page 1

Some common specials you'll see are buy one get one free solo ads (your ad alone goes out torepparttar entire list of subscribers), volumn ad discounts, and ad packages. The ad packages usually have a mixture of ads for example, a solo ad, top sponsor ad, and a classified ad.

Off Season Ad Specials Summer and mid Winter (December and January) are usually slower months in terms of advertising. Many ezine owners who don't normally offer ad space in their publications will offer special deals to subscribers. These advertising specials are limited in number and may sell out quickly. A recent ad I ran in one of these ezines producedrepparttar 149545 best response I've had yet.

Submitting Articles As a subscriber, you'll get to submit articles to some ofrepparttar 149546 ezines. This is an increasingly popular method of getting your message prominently in front of ezine subscibers for free. The key to this method is to offer quality information and then put a subtle pitch for your website atrepparttar 149547 end inrepparttar 149548 author's bio. This method works best if you own your own website versus affiliate or replicated web sites.

Additionally, you can submit your article directly to other ezine publishers who accept them, to article announcement lists, and to article directories.

I highly recommend that you do not miss out on this type of promotion. In fact, hire a ghost writer if you have trouble writing. There are hundreds if not thousands of places online that will accept articles for free. You'll recover your investment.

If you want to save money and put your ad campaign in high gear, employrepparttar 149549 methods mentioned and keep a sharp eye out. The combined savings will be quite substantial. Of course, that means an increase in your profit margin.

Greg Root started using ezine advertising almost exclusively since 2003 and owns and maintains 'The Ezine Ad Tester' at - See the results of his ezine advertising campaigns to find the best ezine marketing resources on the internet.

    <Back to Page 1 © 2005
Terms of Use