How to Turn Your Marketing Into a Money-Making Machine - Setting the stage for successful Marketing - Setting the stage for successful Marketing

Written by Josh Barinstein


Continued from page 1

A “yes” answer to one or more of these questions means that there is room for improvement. And unless you and others involved are determined that change is essential, it will never happen, and any potentially great idea will never come to fruition.

Places to Start

One undeniable place to start, once you have decided to charge ahead, is a most excellent book titled Scientific Advertising. This brilliant publication, which came out in 1923 (no less than 80+ ago!), was written by a very successful adman, Mr. Claude Hopkins.

Asrepparttar title clearly suggests, Marketing and Advertising can indeed be approached scientifically. Through tracking of various efforts—the success of a headline, copy,repparttar 119880 rate of response to a coupon, or other call to action—what works can be determined, as well as what doesn’t. In a nutshell, follow Claude Hopkins’ ideas even today, and you will turn your Marketing 180 degrees.

Asrepparttar 119881 preface torepparttar 119882 book says (and I paraphrase somewhat here): “This book is hopelessly out of date, but amazingly current.”

To those who know this powerful book, it isrepparttar 119883 Bible of Marketing. Read it, and read it again. Implement what it propounds, and you will seerepparttar 119884 changes—the content is as true today as it was when it was first published.

Use this as your starting point, and see your Marketing truly producerepparttar 119885 results that you expect. Never again leave campaigns to chance, and really know what works towards creating a money-making machine!

Josh Barinstein is President of Red Frog, Inc., the Portland, Oregon ad agency that provides worry-free experiences and powerful results in the areas of Marketing, Print design, Web/CD-ROM development, and Video production.

Learn more at www.RedFrogInc.com or by calling 888-955-0550.

You have permission to distribute this article as long as all of the text contained herein remains intact.


How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing that yields results

Written by Josh Barinstein


Continued from page 1

The calendar becomes your week-by-week or month-by-month roadmap for what you will be doing to reach your audience—the gameplan itself that will keep you focused on your goals. By knowing what is coming up well in advance, you will be able to plan accordingly and execute successfully.

The purchase rarely happens right away, and it is therefore crucial to stay in touch with potential customers consistently overrepparttar long-term. This will gradually convince them that you arerepparttar 119879 company of choice, and allow them to overcome their fears and objections. Cutting throughrepparttar 119880 clutter of SPAM and regular mail, billboards, radio, and TV—just to name a few—takes time. You need to stand out and have something useful to say.

To establish expertise and win audiences over, try these ideas:

1. A letter announcing an upcoming event. Hold a special event (presentation, seminar) and make a big deal about it.

2. A follow-up call onrepparttar 119881 letter. This is different than cold-calling, as you are specifically referencing this special event, of potential interest to that targeted individual.

3. The actual event. Whether showcasing some product, covering some aspect of investing, health-related matters—this brings you face-to-face with your audience, allowing for unparalleled interaction.

4. A document follow-up to that event. You might choose to make available information fromrepparttar 119882 event, for those who were not able to attend. More educational material to draw them closer to you.

5. A case study or useful article that is mailed out. Not written about you, but about a topic relating to your business or industry. The case study is a powerful tool for discussing how you solved a customer’s problems, and can include testimonials that are worth gold.

6. An email announcement. Something useful that you recommend that could be of benefit to your audience. Only to those who have opted in, of course.

Bottom line: do not bore or annoy your audience! Give them educational and interesting materials without actually selling (the beauty and power of successful Marketing). You will be educating them towardsrepparttar 119883 time when they choose to purchase from you—and there is nothing like working with a customer who already knows all about you and what you do…

Josh Barinstein is President of Red Frog, Inc., the Portland, Oregon ad agency that provides worry-free experiences and powerful results in the areas of Marketing, Print design, Web/CD-ROM development, and Video production.

Learn more at www.RedFrogInc.com or by calling 888-955-0550.

You have permission to distribute this article as long as all of the text contained herein remains intact.


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