How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing that yields results

Written by Josh Barinstein


Continued from page 1

The calendar becomes your week-by-week or month-by-month roadmap for what you will be doing to reach your audience—the gameplan itself that will keep you focused on your goals. By knowing what is coming up well in advance, you will be able to plan accordingly and execute successfully.

The purchase rarely happens right away, and it is therefore crucial to stay in touch with potential customers consistently overrepparttar long-term. This will gradually convince them that you arerepparttar 119879 company of choice, and allow them to overcome their fears and objections. Cutting throughrepparttar 119880 clutter of SPAM and regular mail, billboards, radio, and TV—just to name a few—takes time. You need to stand out and have something useful to say.

To establish expertise and win audiences over, try these ideas:

1. A letter announcing an upcoming event. Hold a special event (presentation, seminar) and make a big deal about it.

2. A follow-up call onrepparttar 119881 letter. This is different than cold-calling, as you are specifically referencing this special event, of potential interest to that targeted individual.

3. The actual event. Whether showcasing some product, covering some aspect of investing, health-related matters—this brings you face-to-face with your audience, allowing for unparalleled interaction.

4. A document follow-up to that event. You might choose to make available information fromrepparttar 119882 event, for those who were not able to attend. More educational material to draw them closer to you.

5. A case study or useful article that is mailed out. Not written about you, but about a topic relating to your business or industry. The case study is a powerful tool for discussing how you solved a customer’s problems, and can include testimonials that are worth gold.

6. An email announcement. Something useful that you recommend that could be of benefit to your audience. Only to those who have opted in, of course.

Bottom line: do not bore or annoy your audience! Give them educational and interesting materials without actually selling (the beauty and power of successful Marketing). You will be educating them towardsrepparttar 119883 time when they choose to purchase from you—and there is nothing like working with a customer who already knows all about you and what you do…

Josh Barinstein is President of Red Frog, Inc., the Portland, Oregon ad agency that provides worry-free experiences and powerful results in the areas of Marketing, Print design, Web/CD-ROM development, and Video production.

Learn more at www.RedFrogInc.com or by calling 888-955-0550.

You have permission to distribute this article as long as all of the text contained herein remains intact.


How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing

Written by Josh Barinstein


Continued from page 1

Lead generation and follow-up onrepparttar Web

Lead generation is how you collect prospectives as time goes on, making uprepparttar 119878 audience you will stay in front over time—in other words, you future customers. The Web, if used properly, can generate tremendously for you. And through automation, follow-up on those leads becomes both easy and a surefire way to win buyers over.

The important thing is to lure them on every page of your site via an offer that prompts them to submit their email address. Don’t let them go without doing so! Just like an ad, visitors are usually passing by, and will not likely return. Give them an article or other useful piece of information that will then give you permission to stay in touch.

Once visitors have opted in, you store their email addresses for future (and frequent) communications. Staying in communication can look like this:

A monthly newsletter that you send out. This does not have to be hard work! You can have a short feature that you or someone on your team writes monthly. You can then supplement with a wealth of free content that is available onrepparttar 119879 Internet.

An article of interest. This brings a topic of interest to you audience and educates them. You are not selling what you do, but talking about it, or your industry, or some area that is intriguing to your readers. You position yourself as their perfect choice, but withoutrepparttar 119880 in-your-face selling tactic! A recommendation. Very powerful, as you are sharing information freely, creating trust and strengthening your bond. Recommendations can include a good book (on investment, good business practice, well-being), a piece of software, or performance improvement tool.

A link to an informative area of your site. You can also point them to a new area of your site—informative, of course, never bragging about what you do or who you are (think about what a turn-off that is to you as a consumer). By bringing them to a page or area that is of use to your visitor, you are sharing and educating. Should they choose to navigate and learn more about you and your product or services—well, that is always their choice.

In this manner, you remain in front of your prospectives, and you do so with useful materials. They will appreciate it, and in constantly giving them information that benefits them, you stand out asrepparttar 119881 expert and trusted source. Meaningrepparttar 119882 odds are in your favor of gettingrepparttar 119883 sale inrepparttar 119884 long run.

Build your money-making machine with powerful tactics such as these, and watch your company grow in leaps and bounds. Best of luck!

Josh Barinstein is President of Red Frog, Inc., the Portland, Oregon ad agency that provides worry-free experiences and powerful results in the areas of Marketing, Print design, Web/CD-ROM development, and Video production.

Learn more at www.RedFrogInc.com or by calling 888-955-0550.

You have permission to distribute this article as long as all of the text contained herein remains intact.


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