Lead generation and follow-up on Web

Lead generation is how you collect prospectives as time goes on, making up audience you will stay in front over time—in other words, you future customers. The Web, if used properly, can generate tremendously for you. And through automation, follow-up on those leads becomes both easy and a surefire way to win buyers over.

The important thing is to lure them on every page of your site via an offer that prompts them to submit their email address. Don’t let them go without doing so! Just like an ad, visitors are usually passing by, and will not likely return. Give them an article or other useful piece of information that will then give you permission to stay in touch.

Once visitors have opted in, you store their email addresses for future (and frequent) communications. Staying in communication can look like this:

A monthly newsletter that you send out. This does not have to be hard work! You can have a short feature that you or someone on your team writes monthly. You can then supplement with a wealth of free content that is available on Internet.

An article of interest. This brings a topic of interest to you audience and educates them. You are not selling what you do, but talking about it, or your industry, or some area that is intriguing to your readers. You position yourself as their perfect choice, but without in-your-face selling tactic! A recommendation. Very powerful, as you are sharing information freely, creating trust and strengthening your bond. Recommendations can include a good book (on investment, good business practice, well-being), a piece of software, or performance improvement tool.

A link to an informative area of your site. You can also point them to a new area of your site—informative, of course, never bragging about what you do or who you are (think about what a turn-off that is to you as a consumer). By bringing them to a page or area that is of use to your visitor, you are sharing and educating. Should they choose to navigate and learn more about you and your product or services—well, that is always their choice.

In this manner, you remain in front of your prospectives, and you do so with useful materials. They will appreciate it, and in constantly giving them information that benefits them, you stand out as expert and trusted source. Meaning odds are in your favor of getting sale in long run.

Build your money-making machine with powerful tactics such as these, and watch your company grow in leaps and bounds. Best of luck!

Josh Barinstein is President of Red Frog, Inc., the Portland, Oregon ad agency that provides worry-free experiences and powerful results in the areas of Marketing, Print design, Web/CD-ROM development, and Video production.

Learn more at www.RedFrogInc.com or by calling 888-955-0550.

By analyzing your situation regularly you make sure to be on top of everything and if you notice that you’re not reaching your goals then you will make appropriate decisions early enough to reach them.

One of best ways to reach your goals is to write them down. Writing down your goals is an important first step towards achieving them. First, because by writing them down it forces you visualize your goals. And second, because act of writing them down creates a commitment on your part. A Harvard study of their graduates over thirty years found that there was only a small percentage (3%) of them who actually wrote down their goals and these were most successful! Maybe that is why so few people actually are living life that they would like to be living.

Polls show that 90% of all Americans consider themselves middle-class. About 70% of Americans make less than $50,000 a year. In 2001, 1.3 million more Americans slipped below federal poverty line, set at $18,100 a year for a family of 4. That's 33 million Americans at risk of hunger, including 13 million children. Nearly 8.5 million people, including 2.9 million children live without enough food, let alone medical care. Those people are 11.7% if population. Median income is $44,000 a year for a family of 4. Median means half people in this country live on less than that, many of them on a lot less. 1% only of Americans make more than $373,000 a year.

Most individuals will have a hard time understanding and believing that if you write down your goals you will accomplish more and I agree with you it sounds unbelievable. But truth is that it will be a lot more difficult to achieve something if you do not write down your goals.

Just think about it. How can you possibly accomplish something if you do not have a road map? You need to visualize it, so write down a plan to achieve your goals.

It is also extremely important to review your goals frequently. Remember, more focused you are on your goals more likely you are to accomplish them.

Thank you for your trust. Thank you for enjoying reading my newsletters. I wish you and your family Happy Holidays and Best Wishes for coming New Year.

Regards,

Andre Plessis

Andre Plessis Author & Marketing Consultant Savings4Merchants http://savings4Merchants.com Big Marketing Ideas Without The Big Spending! Copyright 2004©