Interest

The next step is get reader interested in what you have to offer. In this case, since you're applying for a job, goal is to get reader interested in you, right?

So how do you do that? You feed them interesting facts. Like how much money you saved your previous employer. By telling them how you were at top of your class. Or that you were one of top salespeople and qualities you possess that enabled you to become a top performer.

Look at your past. There have to be some accomplishments you can talk about. And you must possess some strengths that enabled you to achieve those accomplishments. Don't keep them to yourself. Tell hiring manager. Create enough interest to make reader want to know more. How else can they make an informed decision? You're not helping anyone by holding back.

Desire

You've grabbed reader's attention and created interested, now you'll arouse desire by describing benefits company will get if it "buys" what you're selling (which is you). What are benefits of hiring you?

You've got a proven track record. You possess qualities that have made you successful in past and will continue to make you successful in future. The hiring manger will be congratulated for making such an outstanding hiring decision. Those are some general ideas. I'm sure you can think of some that are more specific to you and your situation.

Fill in details that apply to your situation. Do you have some special certification or accreditation? Do you have a specialized degree? Do you have unique and relevant experience that make you an ideal candidate for job? Surely, there are several benefits you can use to sell hiring manager on bringing you in for an interview.

Even if you're trying to switch careers, my killer "System" will get you noticed. You'll get interviews just because hiring manger wants to meet someone who'd send such a creative cover letter.

Action

All that's left now is to get reader to pick up phone and call you. Don't leave reader hanging. You've grabbed their attention, created interest, and aroused desire. Now tell them what to do next. And don't be timid. I like to use a subheadline - a headline within letter. It looks like this:

Here's What To Do Next…

Can you be any clearer than that? I don't think so. You could also use something like: "Here's How To Schedule An Interview With Me…"

Then give them your contact information - all of it. Your phone number, fax number (if you have one), mailing address, email address, cell phone, etc. People are different and you don't know what their preferred method of communication is so make it easy for them to "order" an interview with you.

Some people will want to pick up phone and call you. Others prefer email. So give them multiple ways to contact you. That increases chance they'll contact you for an interview. And that's what you want, isn't it?

So there you have it, AIDA formula. Apply it to transform stale, boring cover letters into Killer Cover Letters that'll get phone ringing off hook.

Here's What To Do Next…

Hey, haven't you seen that somewhere before? Well, if you liked this article, you'll absolutely love my Killer Cover Letter "System." You can get all details at: www.CoverLetterGuru.com

To Your Extreme Success, Robert A Phillips

Association - In my final course before graduation, I participated in an advertising campaign where our purpose was to form a winning campaign strategy for a potential client. At beginning of school year, my professor divided our class into teams of ten students, and announced that by end of semester we were going to be well acquainted with each other. I casually knew some of students from former classes, but as I worked with them outside of class, my one-time acquaintances turned into good friends as we invested time, energy, and ideas into a first rate advertising campaign. Our relationships and associations with each other created a positive environment in which we worked together and achieved positive results.

Commitment to work together as a unified team will produce many rewarding outcomes. Instead of relying upon one individual’s contribution, a team contributes many different ideas, experiences and skills. In a successful team, not only are results greater, but each member benefits from knowledge and skills that other team members can offer.

Stephanie Tuia is a Client Account Specialist with 10x Marketing.