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2) Set up a landing page to capture lead contact details
If you’re paying for leads, you obviously need to know when a lead is actually generated. Generally a lead becomes a lead only when
customer supplies you with their details (name, contact numbers, email, etc.). This means you need to set up a landing page on your site capture these details. Your capture page can be collect contact information or it can be as simple as a signup for a monthly newsletter.
3) Get your CPA provider to set up your landing page
If you don’t have time, inclination, or resources to set up necessary forms and database on your own site, CPA provider can do it on their hosted server. They collect leads and calculate statistics. For many businesses, this is ideal option because it saves them time and money, and there are no tracking discrepancies.
4) Find a CPA provider you can trust
If your CPA provider will be collecting leads and calculating statistics, you need to know you can trust them. There are plenty of trustworthy providers out there; you just need to find them. A trustworthy provider will find out what your exact needs are and spend time researching your niche market online. By performing this marketing analysis, your provider will be able to tell you exactly how much business they can bring you on a daily, weekly, or monthly basis. If they can’t provide you with this important information, then this is a good indication that you are not speaking with a professional internet marketer.
Just as importantly, with a trustworthy provider you’ll be able to personally speak with internet marketer who will be working on your project. This person will be an expert in field of internet marketing, not just a sales rep.
5) Avoiding excess fees
WARNING: Some CPA providers charge a setup fee ($2,500 to $10,000) and/or a network fee (20% to 30%) for each sale or lead that is generated. Before committing to a provider demanding high fees, make sure you are getting more for your money. Most of time high fees simply mean sales rep is getting a higher commission!
6) Measuring your conversion rate
The Formula for measuring CPA is by dividing total cost per advertising campaign by total number of actions (conversions) that were received from each ad campaign. For example, if your online ad campaign costs $1,000 and generates 50 sales or leads, your cost per action (CPA) is $20.00 each.
7) Improving your conversion rate
A high conversion rate depends on several factors:
·Visitor Interest Level – The interest level of visitor is maximized by matching right visitor, right place, and right time. ·Offer Attractiveness – The attractiveness of offer includes value proposition and how well it is presented. TIP: Small, impulse items typically have a higher conversion rate than large shopping items. ·Ease of Process – The ease with which visitor can complete desired action is dependent on site usability. Important considerations here include intuitive navigation, contact info capture page, “Buy Now” or “Apply Now” buttons and fast loading pages.
In summary...
Because CPA allows you to identify exactly how much it will cost to acquire a customer, there’s no guesswork involved. You have ability to precisely calculate your ROI. And because online tools and ad serving technologies allow you to monitor effectiveness in real time, you can even tweak campaigns while they’re still running. If you can master effective online advertising, you’ll not only save thousands in implementation costs, you’ll also reap rewards of a far higher return on investment.
* Rick Crosby is CEO of a full-service internet marketing and online advertising agency, MarketingWebTraffic.com. Visit http://www.marketingwebtraffic.com for further details or contact Rick directly at 727-490-5739 or email rick@marketingwebtraffic.com.
