Continued from page 1
My answer: In a medium like
web, forward movement will never be a problem. The web continues to push ahead, regardless of whether your site jumps on
bandwagon or not. There will always be new growth, no matter what your site does.
The question is, when is it appropriate for your site to adopt
latest fads? To answer that question, you must keep in mind your site's purpose and your audience.
If your site is technology oriented, and your visitors are technically-minded and on
cutting edge, then going for
latest trend is more appropriate.
But if your site is focused on an average web user, it's different. If you're sellling a product/service, communicating information, or driving any specific action, you need to keep your visitors focused on that goal. You shouldn't distract them with trying to learn a new set of skills and standards just so they can navigate your site.
Never move faster than your audience is ready to move. At this point in time, people still struggle with being able to recognize links. A majority of people have a difficult time finding what they want. If they are still struggling, your site needs to accomodate them.
As more and more people become comfortable with advances in technology and design style, it will be appropriate to incorporate those advances into your site. Just wait until your audience is ready.
Final thoughts: If
context of your site makes it clearly obvious what is a link and what is not, it is sometimes permissible to use a color other than blue for your links. For this to work, your copy should have no colored text that isn't linked (with
exception of headings) and no underlined text that isn't linked. Only use another color if you are sure that visitors won't have any trouble recognizing your links.
The main point: Visitors shouldn't have to think about what is a link and what isn't. Whatever you can do that maintains instant recognition is great. Go for it!

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