This is just a general list of safelist features, however each safelist has its own unique features and benefits.

How to Use Safelists Effectively Choose a targeted list – if you are targeting Internet Marketers, then don't subscribe to lists that are contain home owners. The more focused list, better your chances of success.

Use a benefit-laden headline in your ad – if you don't capture attention of users in brief second they see your headline, they will pass you by.

Use a follow-up strategy – direct customers from your ad to your web site or your sequential autoresponder. It often takes up to 7 times for users to see your ad before they respond to your offer. Instead of losing them after first message, allow them to see another sample of your offer by following up on them every few days. This will increase your chances of making sale.

Tracking and Testing – track responses to your ads to know exactly which one works and which does not. You can then test which headline pulls best. After a one-month subscription, you will have some idea if safelist is worth staying with. If it isn't, unsubscribe!

If you are getting a good response from free lists, then pay monthly subscription fee, so you can send your ad more often. You will also benefit from all features they provide.

Use several safe lists – subscribe as a free member to several paid lists. Test which safelist pulls best response. Paid safe lists are of higher quality than ones that are free (no paid subscriptions). As a free member you can often send your ad once a week to all members. If response is great, pay your subscription and send your ad more often.

Utilizing Opt-in safelists is one strategy in your marketing arsenal that will quickly determine if your ad will be successful. Now explode your sales by implementing an email marketing campaign.

Obviously, ad tracking can give you more data to work with as far as seeing which ezines are getting you results. However, that can be another expense you must figure into cost of your advertising.

So, that's it as far as figuring out whether or not advertising is worth cost a particular ezine is asking, right?

Not hardly. Here's deal.

In all my reading, I've seen most writers say you can expect .5% to 3% response from an ezine, and occasionally get up to 5% or higher even depending on certain factors. I have no problem with those numbers.

What we have talked about before now becomes vitally important. If you've done your job right and selected best ezines based on appropriate content and audience, and analyzed them to determine best ones to advertise in, then you should have no problem getting 3% response rate. Plus, repeat advertising in same ezine can get you a higher overall response rate as ad keeps drawing hits from different people each time it's seen. Naturally, then, you have to compare cost of repeated ad to number of additional hits it creates. However, often ezines have package deals that reduce cost per issue if you buy an ad for multiple issues.

>From here, you also have other questions to answer.

Is targeting ezines worth my time or should I just play numbers and buy bulk ads?

Is my ad going to be effective and pull responses I am seeking?

Is my sales site going to get sales I expect after I get visitors there?

Does what I make from sales over cost of my ads also cover other expenses of my business so that I make a profit overall?

This series focused solely on how to use ezine advertising. However, as you can see there are other factors to be considered. My goal with this series was not to provide you with all answers on how to do everything. I can't do that anyway. I do hope, however, that I've enlightened you to choices you do have and started you to thinking about what is going to work best for you.

It's not always simple, but there are things you can do to improve you chances at success. I hope you've learned some of those things with these articles.