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==> Getting The Most From Pay For Position Search Engines
For business owner with a very large advertising budget, Goto.com may be only search engine with whom you need to be listed. Results from Goto now partially power sites such as AltaVista and an array of metasearch engines. However, if your budget is more modest, then widely accepted solution is to list on as many pay for position search engines as possible, and to place low bids for as many keywords as possible. As with all vibrant markets, increased competition is providing an increasing choice for Internet business owner.
==> Client Interfaces
All of top pay for position engines provide dedicated Web interfaces so that clients can control their listings easily. These interfaces are available 24 hours a day, seven days a week allowing fast updates to titles, descriptions and bid amounts as well as allowing clients to add new sites as desired.
Most pay for position engines allow creation of client accounts before payment is required -- giving you opportunity to evaluate ease of use of each particular system.
==> Changing Times
In search engine world, thousands of spammers have forced big search engines into implementing strict listing policies, often at expense of legitimate Websites seeking a decent search engine ranking. Pay for position is helping to level field. Most spammers will not pay for a listing, as a consequence, pay for position search engines are populated by legitimate businesses and entrepreneurs seeking to advertise to their desired markets.
With a pay for position search engine, there is no longer any need to compete with spammers and homepages for top rankings.
The new rules are: * YOU choose your title * YOU choose your description * YOU choose where you are ranked
It's a simple philosophy prevalent in offline business world -- and one that is now available to online businesses, as well.
More information can be found at: http://www.goto.com http://www.kanoodle.com http://www.findwhat.com http://www.uksprite.com http://www.payperclicksearchengines.com
Simon J. Marcantonio, a Director and founder of the UKSprite search engine at http://www.UKSprite.com