Your mind is a powerful friend or foe. With all many years of studying mind, we still know so little about it. It was created to help you. Unfortunately with some of our old negative programming, often our mind does not help us. It is so important that we are continually alert to negative programming that is keeping us from fulfilling more of our potential.

The reason we take action is for result.

3. For a Result

What results are you choosing for your life today? The results you have in your life today are from choices you have made in your yesterday. The results you will have today and in future will be from choices you make. Understand, you cannot make right choices if you have not clearly defined result.

What results do you choose for your health, you body, your eating habits, etc?

What results do you choose for your thinking, your attitude, your words that you speak, etc?

What results do you choose for your spiritual life? I did not say "religion"; I said for your "spiritual" life?

What results do you choose for being involved with your community, your friends, etc?

What results do you choose for you business, your profession, you finances, etc?

What results do you chose for your family, for your relationships, etc.?

It is important that you develop a "result-driven" mindset.

4. Whether You Feel Like It or Not.

When you make a choice to take action for a results, then how you feel does not enter into equation. How many times do you do what you do, when you do not feel like it? If you have children, how many times do you get up in middle of night to take care of your child when you did not feel like it? Have you ever gone to a business training seminar, but you didn't feel like it? Have you ever persevered in midst of feeling bad, to do a business presentation or make extra calls?

In all of these situations, "Motivation" was in operation. You were "Motivated."

We are "Motivated" when we make a choice to take action for a result whether we feel like it or not. Motivation is not about "feeling," it is simply about "choosing." We can have a Motivated day every day we choose to. Should we chose to have a "laid-back" day, that is great...that is a choice too.

We begin journey of staying motivated when we first know what "Motivation" is.

Much more important is whether or not your group has know-how to actually create a website from scratch and then maintain it for a year or more. If you have an experienced web designer or webmaster on your committee he or she will probably be able to set group up for next to nothing. If you don't, I suggest you find one before tackling job. This is not time for flying by seat of your pants.

If you are able to find someone with necessary skills, then it's a no-brainer. Go ahead. Register your own domain and build your own site. You won't have to beg your overly protective company webmaster for favors. And just as important, you will be able to register a memorable domain name that will help you in your promotional efforts. Which do you think would be easier to remember and find: www.acmewidgets.com/50th or www.acme50.com?

3. Should you create an Event Blog instead of a normal website? Or both?

Blogs have several advantages over "ordinary" websites. First, you do not need a dedicated domain name, or even space on an already existing site. You can create a perfectly satisfactory blog site on one of free blog services such as Google's own blogspot.com.

Second, blog entries are usually easier to make than changes or updates to a normal website. Blog posts are made by using a web form. No knowledge of html is required (although it is helpful), and you do not have to use mysterious computer functions like "FTP" to "upload" your files to a server somewhere out in cyberspace.

Third, blogs have a more "happening" chatty feeling about them because they are generally less formal. You bang your posts off as regularly as you can. This allows you to issue regular updates to keep your readers informed as plans develop, schedules change, and so on.

Fourth, blogs have some advantages as far as "networking" and traffic generating are concerned. There are many directories where you can list your blog, and you can network with like-minded bloggers — other people interested in your subject matter. You can also use your blog to do some serious "power linking", as I outline in my series of articles called Power Linking with Blogs.

The down side is that a blog may not be best place to keep your definitive schedules and descriptions of events — ones you expect people to refer to as authoritative sources of information. This is more a matter of perception than reality. A blog is quite capable of being home to "static" information which you can readily update and provide links to. But perception may be that this is transitory and changing.

Unlike most things, I don't know about this one ...I'm just speculating. :D

In next post in this series I will offer some advice on getting traffic to your event website.

For more information about trade show and event marketing go to America-Banners.com or Display Graphics.

-- Rick