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sample modified to match sites color scheme: http://www.hospital-software.com (scroll to bottom)
Google determines content of ads that are shown/ Sometimes ads are poorly targeted, and of no interest to website visitors.
sample of poorly targeted ads: http://www.real-estate-supply.com
Adwords can be a great addition to a website, and when well matched to content revenue stream from Google is consistent and effortless.
sample of effective Adsense program: http://www.police-supplies.com (scroll to bottom) http://www.small-business-software.net (scroll to bottom)
Not that Google Adsense program is not without its problems.as reporting provided by Google is lacking. Google has not implemented any way to track multiple sites that serve ads; they simply show number of ads served, percentage of clicks received, and revenue earned each day. Google does not disclose amount of revenue they share, what percentage of revenue they earn and what someone can expect to receive for each click. Webmasters with multiple sites will have difficulty determining which websites are producing money in Adsense program.
With affiliate programs many webmasters implement a new browser launch with each click off site, Adsense removes visitor from website and there is not currently an option to launch visitor into another browser.
Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on website. Ad blocking meant that webmasters could prevent their competitors ads from being dynamically served on their website.
Overall, adwords are great supplements to websites where affiliate programs are either not performing or when affiliate programs don't exist that target sites content.
Give it a Try Implementing and maintaing Google Adsense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters. Consider supplementing content and see what happens.
About the Author: Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net