4.Relax. Forget about pressing amount of work piling up on your desk. Focus on most important task for day – your cameo. If you are relaxed you are more likely to be easy-going and friendly. This will enable director to elicit best performance from you.

5.Rehearse. Always have your lines prepared and don’t expect that you can wing it on day. It’s amazing how a big camera in your face can make you forget what you wanted to say. Rehearse your lines over and over again in front of a mirror. Make sure you look and sound natural. Practise speaking clearly and with a smile on your face. Rehearse as many times as you can. The more confident you are in giving an appealing speech, better you will be and less takes will needed. This will help reduce costs. If you don’t feel comfortable with your performance, hire a media trainer beforehand to coach you on talking to camera.

6.Have fun! The shoot will be much slower than you anticipated. Lights and audio equipment can take a while to set up. If you are shooting outside, waiting for sun to make an appearance on a cloudy day can also be painstakingly slow. Take a book with you and any work you can do in downtime. And just bask in glory of being part of an exciting film shoot!

4. Poor production values

While watching your corporate video, your customers will be left with an impression of what type of business you are and what to expect when doing business with you.

A fast way to subconsciously get across wrong image to your viewer is to have grainy pictures, poorly framed shots and sloppy editing.

A well thought out and professionally created television program will create a positive impression in minds of your prospects. After all, we all watch television and we are used to broadcast quality productions, not wobbly and unfocused shots that scream 'amateurish'.

To produce a good quality television program, it must be made using an experienced A-grade cameraman, a broadcast quality camera and a fully trained editor

5. Target audience is too diverse

Many marketing videos often try to get as many messages out to a diverse audience.

It is very difficult to produce a video that is 'all things to all people'. After all, communicating to primary school students, overseas buyers and consumers all in one video is an extremely difficult feat to pull.

Research has found that advertising that targets a number of market segments results in higher profits than advertising that sells to a mass market.

Likewise, marketing videos that target a small audience are more successful than those aimed at a large audience. It is often wise to produce several television programs for different audiences, rather than cram all of your messages into one confusing video.

6. Let's do a video, just because we can!

It might seem far-fetched but there are companies that embark on commissioning a marketing video without really assessing if they need one.

This can be due to a number of reasons such as using up available budgets, satisfying corporate egos and employees creating work for themselves.

You are probably wondering why a video communication producer would even complain about this situation. The answer is simple.

A marketing video is an effective tool to increase sales in a company. It is actually painful and embarrassing to watch a video that is a shameless waste of company money.

Poorly produced videos might line pockets of some video producers, but they do little to convince future clients that they are worthwhile.

If you are in market for a marketing video, make sure you follow these simple guidelines to ensure your project is a success, rather than destined for rubbish bin.