The methodology required to size these new markets requires two approaches. Each approach will yield a different approximation of potential market size, and often figures will work together to provide a solid foundation for market’s potential. Growthink calls first approach “peeling back onion.” In this approach, we start with generic market (e.g., coffee market) that that company is trying to penetrate, and remove pieces of that market that it will not target. For instance, if company created an ultra high-speed coffee maker that retailed for $600, it would initially reduce market size by factors such as retail channels (e.g., mass marketers would not carry product), demographic factors (lower income customers would not purchase product), etc. By peeling back generic market, you eventually will be left with only relevant portion of it.

The second methodology requires assessing market from several angles to approximate potential market share, answering questions including:

•Competitors: who is competing for customer that you will be serving; what is in their product pipeline; once you release a product/service, how long will it take them to enter market, who else may enter market, etc.

•Customers: what are demographics and psychographics of customers you will be targeting; what products are they currently using to fulfill a similar need (substitute products); how are they currently purchasing these products; what is their degree of loyalty to current providers, etc.

•Market factors: what other factors exist that will influence market size – government regulations; market consolidation in related markets, price changes for raw materials, etc.

•Case Studies: what other markets have experience similar transformations and what were customer adoption rates in those markets, etc.

While these methodologies are often more painstaking than traditional market research techniques, they can be difference in determining whether your company has next iPod or next Edsel.

small group of very powerful people, who use a combination

of secret systems that:

a) Have already been put into effect before you were even

born

b) That are intentionally designed to keep you from really

breaking through to true success, freedom and happiness in

your life.

There’s something else you should know right now:

The reason for this 97% failure rate is not human nature.

It is not because:

- You’re not good enough

- You’re not experienced enough

- You’re not young or old enough

- You’re not talented, skilled or smart enough.

It’s none of that. And don’t let anyone ever try to

convince you that it is, ever again!

Let me share just two simple examples:

Example One:

It is estimated that every man, woman and child in the

United States, during

the course of their lifetime is virtually robbed of

approximately $125,000 by very banks that those men,

women and children ENTRUST with their hard earned cash for

safe keeping.

This money is taken by banks, by using a series of

false and erroneous charges and hidden fees.

Even “Washington Post” and “The Wall Street Journal”,

reported that 75% of all banks were systematically and

inappropriately applying mortgage payments from home

owners, in order to create greater revenues from false

interest charges applied to their loans!

Recently, a 23 year old woman forced her bank to return

over $8000.00 in erroneous fees charged to her credit card

that she uncovered after using some of techniques she

learned from Mr. X.

Example Two:

Bank and Credit card companies – as a matter of practice –

use YOUR signature, without your permission, or your

knowledge, to get millions of dollars each day for

themselves. But, do they share those millions with you?

NO WAY!

Do they even share with you, on how you can do it for

yourself?

Not in your lifetime!

And they didn’t share it with your parents, and they won’t

share it with your children either.

These are just two brief and simplified examples. However,

these secret systems are much more insidious, and touch

virtually every aspect of our lives!

So how can any of us ever expect to break free of these

secret systems and super-powerful people who use them

to control our lives?

Well, just by reading this article, just by becoming aware

that you and your loved ones are systematically being

targeted - you have now become just a bit savvier and are

more informed as to exactly what is being done

intentionally to keep you down!

Make a commitment to protect yourself and all your loved

ones, by learning all you can on how these Secret Systems

work, and how you can avoid their traps.

You are now on a new road of awareness.

You no longer have to waste your precious time blaming

yourself - like they want you to - in an attempt to mislead

you even further, because it is NOT and never was your

fault. Remember, to be fully informed is to be fully armed.

About author:

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Mr. X will be conducting a full day, in-depth seminar April

9th, 2005, where he will fully expose many levels of

these secret systems, and will provide real life solutions

to overcome them. To learn more, simply go to:

http://www.TheUltimateSuccessSecrets.com

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