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*Hand pick
agents you submit to. DO NOT SEND MASS MAILINGS TO AGENTS. It won't work, and is a waste of time and money. Instead, research who to approach and pick
5, 10, 20 or so who actually sell your type of work. Agents stick to niches themselves, and one way to find that niche is in various resource guides like Writer's Market,
LMP (Literary Market Place … in all big libraries), or
Writer's Digest 2002 Guide to Literary Agents. (I have several other techniques I share in my Self Help Author's Crash Course, which is on sale at
moment. See below.)
*Make your letter great. Your pitch will be placed in a pile with
other cold submissions that arrived that day (maybe 25 -50) and an assistant will thumb through them, spending about 10 seconds on each one. This means if you have a personal contact, you mention it in
first sentence. Trim your description of your book into a meaty, mouth-watering paragraph. Add a bit on why you are
person to write it. And BE SURE to let them know you hand picked them, out of all
agents out there, because of
great work they've done for authors X, Y and Z. In fact, you predict they will have similar success with your property, as they did with Book X they just sold to Q Publisher, etc. In other words, make it personal, a little witty, and smart
*Don't use old contact info … and call to see that
agent you're contacting is still at
address you have before you send anything
*Don't ever pay an agent to evaluate your book. This is not how standard agents work, and is illegal.
*Give
agent one month to evaluate your work. Then follow up by phone or email. Many will tell you how they like to be contacted in guides such as The Writer's Market and those listed above. Continue to follow up, until such actions are ridiculous. You'll probably get some kind of response, especially if you're letter is great
*Follow up and ask for referrals. If you're lucky, you'll get
intended agent on
phone. They may seem interested, but just won't commit. (A standard line is "I'm not taking on any new clients right now.") So ask if they know any agents they might recommend, or someone who is expanding their operation. Then send a thank you note if their info has been helpful. Agenting is a small world, and many people stay in it for life. They'll remember when you reappear at their door years later. And this time it may open
*Be persistent. You may have to go through several lists of hand-picked agents, before you get
bite you need.
*Work your personal connections. Be exhaustive, thinking of anyone you know who might connect you with other agents, or even authors. Most authors will want to see
project you're pitching, and may not feel comfortable sharing their contact with you… but many may.

For information on how to create your own publisher-ready book proposal that agents will sit up and pay attention to, drop by Suzanne's site, http://www.getknownnow and get her free listing of 25 Top Self Help Literary Agents.
To reprint this article, please use with this bio box in tact. Thanks! ©2005 Suzanne Falter-Barns LLC.