Let's assume that you product is worth $250 then it means that you need to make 4,000 sales in one year. That translate to about 333 sales per month, or 77 sales per week or 11 sales per day.

Now you will need to carefully study how many prospects you need to talk to in order for you to close 11 sales per day. You will also need to know how much advertising budget you need to spend to get so many calls per day.

If you need to talk to 100 prospects to close 10, 11 deals then your closing ratio is 10%. It also means that you need to talk to 100 people per day. Will it be cold calling or will it be generated through various advertising medium.

At end of each day or each week you should review where you at with your goals and adjust appropriately if you do not achieve result expected. Above I just outlined a goal but yours will have to be a lot more detailed in execution. Just don't think that it should be as simple as I wrote down above. You need to clearly define your goals as well as road to get there. It should be very detailed and not written down in 5 to 10 sentences. more detailed more serious you are and more chances you have to accomplish your dreams.

Developing Your Marketing Plan & Sales Goals:

. Who are your customers? . What do they buy? . How much do they spend? . How often do they buy? . Where are they located? (Geography) . Do you have a referral program in place? . Do you have an incentive program in place? . What do you sell? . What are benefits of your products or services? . What will be method of providing follow-up service to customers? . What are your distribution channels? .How many individuals or organizations will sell your products or services? . How will they be remunerated? . How much will your product or service cost? . What will be your profit on each sale? . How many sales per year/per month/per day are necessary to reach your goals? . How will you advertise? . What will be your advertising budget? . Where will you advertise? (Yellow pages, TV, Internet, Newspapers etc.) . How many calls do you need to receive to close those sales? . What will be your ROI (Return on Investment)? . Who is your competition? . How do they operate? . What do they sell? . What are their advantages? . What are their prices? . Why are you better than your competition?

Finally:

Failure to meet goals does not matter as long as you learn from it. Feed lessons learned back into your goal-setting program. When something is wrong fix it and get back on track with your goals. Don't let anyone disturb you or put you down. The road is long with plenty of obstacles. Once you remove those obstacles road becomes clear and you are closer to achieving your goals.

Goal setting should be viewed as:

. Deciding what is important for you to achieve in your own life . Have more purpose and direction in life . Motivating yourself to great achievement . Building your self-confidence . Be more organized and effective . Rewarding yourself and others around you . Satisfaction of achievements . Making a difference in lives of others . Be an example for others as well as a leader . Accomplish amazing things in life

You should allow yourself to enjoy achievement of goals and reward yourself appropriately.

When you have achieved a goal, take time to enjoy satisfaction of having done so.

Life is a journey. Life is a journey from where you are to where you want to be. You can choose your own destination. Not only that, you can choose how you are going to get there. Goal setting will help you end up where you want to be I GUARANTEE IT!

Andre Plessis

Andre Plessis Author & Marketing Expert http://smartbizconnection.com We Can Teach You How To Triple or Quadruple Your business. The Rest is Up To You!

Copyright 2004©

Infuse creativity into your written message. Write in a clever and/or amusing way, and make your ad stand out from crowd. Use a tone that’s appropriate to your audience. Choose words that belong to that particular genre.

At any point during conception of your written material, you can brainstorm words or phrases that your audience uses and will likely respond to. I call this “learning their language.” What this is, essentially, is imitation. Remember when you were a little kid playing make-believe? (okay, maybe you don’t--but I do!) Play make-believe now. To warm up, read some existing material that relates to your target group. Next, sit in a quiet spot and pretend you ARE your key customer. Write out a list of their expressions. I wrote web copy for a high-end caterer last month. To get my thoughts flowing, I made a list of words. “Sophistication, delectable, tasteful, elegant” so on and so forth. When I was done thinking of as many different words as possible, I was ready to inject them into my copy. Replace lackluster words with more zippy ones. But use your adjectives and adverbs sparingly! There’s such a thing as copy overkill, and it will make you look like an amateur.

No matter how you approach creation process, most powerful ads require that each of these key elements are in place. Again: you can implement them in any order. When you’re ready to bring it all together, take a good, hard look at your finished draft. Go through it with a fine-tooth comb. Get a couple of outside opinions. Step away, for a little while, and then go back to it when you’ve cleared your mind. Make your changes, then give it a final once-over. Your final presentation should be error-free and perfect in every way!

To those that think advertising is an easy or slap-dash process: not true at all! The greatest ads are a perfect fusion of three very different modes of thought, expertly combined and presented in a powerfully compelling and persuasive package. Realize this, and you’re on way to creating magical ad copy; kind that sells!

Copyright 2005 Dina Giolitto. All rights reserved.