How to Sell in Tough Times

Written by Noel Peebles

Continued from page 1

I believerepparttar biggest obstacle to successful selling occurs in your own mind. This brings us back to our perception of a refusal to buy being a personal 'rejection'. Quite simply, in selling, if you constantly feel rejected you cannot achieve exceptional results.

It is also my belief thatrepparttar 127416 number one reason for mediocrity in selling, is that three letter word - EGO! A falsely inflated ego is a vulnerable, fragile thing. If you arerepparttar 127417 type of person who takes "No" as a personal affront to your very worth, selling will be an exquisitely painful process to you and most people, sensitive or not, will avoid pain at all costs. You will become a master avoider and procrastinator.

If you cannot confront and take steps to resolverepparttar 127418 emotional issues that keep you prisoner and sabotage your success, then no amount of sales training will change your results forrepparttar 127419 better. Many people have wonderful people skills and are natural persuaders, but as long as they continue to equate their self worth with whether or not everybody wants to buy their products, they will set themselves up for a fall.

When someone does not accept an offer I make them, I know it has nothing to do with me as a person. I therefore don't become emotional about it.

Noel Peebles The Quick And Easy Ways To Get Better Results From Your Advertising...Increase Your Sales At Higher Profit Margins Than You've Ever Done Before. FREE newsletter. FREE ebook.

Psychology - the Magic Selling Ingredient

Written by Pamela Heywood

Continued from page 1

The main point with words is to get torepparttar emotions of your visitors. It has been said time and time again, but all anyone is interested in, is what your product or service will do for them. They do not care who you are or how many bells your widget has: they want to know if it will save them time or money, make them more desirable torepparttar 127415 opposite sex or solve some problem they have. You need to show themrepparttar 127416 problem and how your offer solves it for them.

Some of these things are seemingly very small, simple and insignificant, which isrepparttar 127417 beauty of them and, atrepparttar 127418 same time,repparttar 127419 very reason why most people will overlook them. Usingrepparttar 127420 right format in terms of colour, design and wording will have psychological influence on your visitors, which turns them into subscribers, buyers or whatever it is you desire.

Great to have power, isn't it?

I know, I know, it all sounds awfully manipulative and inrepparttar 127421 wrong hands, I'd tend to agree with you. But I am not talking about making people do something against their will. I am saying that this is nature and harnessing it: guiding people inrepparttar 127422 direction that they would naturally go, is a far more logical way of obtainingrepparttar 127423 result you require.

Think aboutrepparttar 127424 rules of Judo or Karate, where you utilise your opponent's own strength to gain advantage. Pushing them further inrepparttar 127425 direction that they were already going will have them over a lot easier than it would have if you'd struggled to use your strength against them inrepparttar 127426 opposite direction.

The same goes for mental engagements. People - that includes you and me, whether we wish to admit it or not - do react in almost predictable ways to these stimuli. It is our nature: instinct and it surely makes sense to work with that, rather than against it.

Otherwise, you are fighting against people and nature: giving yourself an uphill struggle, creating an unnecessary battle and a hurdle to be overcome. Don't make it hard for yourself or your prospective clients. Know who they are and what they need, fulfil that and you are well on your way to success.

Pamela Heywood is webmistress of - Building Your Online Business Instinctively. Subscribe to the weekly TuCats Mewsletter (sic) and get regular FREE hints, tips, articles and resources.

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