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The opportunity to affiliates lie in power of "lost" visitors to increase their earnings.
For example, a successful website may attract 1000 visitors a day and recommend a related affiliate product to them. Of these 1000 visitors, only a small number, perhaps about 5 visitors, would be interested enough to buy product. The other 995 visitors end up as "lost" visitors, of no value to affiliate. However, if affiliate program paid commission on multiple levels, some of 995 visitors (and also 5 who bought products), would probably sign up as sub-affiliates of original affiliate. When they in turn recommend affiliate products and make sales to their friends and to visitors of their own websites, original referring affiliate will also get paid a referral commission for these sales.
Depending on number of levels of referral commissions merchant offers, original affiliate may even make commissions on subsequent levels of sales!
Through such affiliate programs, affiliates end up benefiting from viral multiplication of their commissions generated through visitors who would otherwise be of no value to them.
While some people have compared these multi level affiliate programs with MLM programs which flood net, web merchants have been careful to draw a clear distinction in that as with single level affiliate programs, no joining fees, training fees, nor "start-up" fees are ever required. Since no money is ever required to participate in these multi level affiliate programs, no money can ever be made by simply recruiting people to join these programs.
The value of these programs lies in their ability to unlock huge earnings potential in large numbers of web visitors who would otherwise be "lost" to affiliates.
If you already participated in affiliate programs, simply switch to a multi level affiliate program and watch your affiliate earnings multiply.
Terence Tan is the creater of HugeAffiliates.com, a website dedicated towards the development of Multi Level Affiliate Programs as an alternative system of business. Visit http://hugeaffiliates.com for a directory of available Multi Level Affiliate Programs.