Is this a fly-by-night operation? Another concern of affiliates is how long program will be around. There's nothing more discouraging than investing necessary time to build a customer base and downline just to have company go belly-up. If you have noticed indicators of a program's long-term success or failure, people who read your review would benefit from your insight. Even if you aren't 100% sure that a company will succeed or fail, it's appropriate to include educated guesses as long as you explain your reasoning.

Why should I choose this opportunity over that one? It can also be helpful to discuss how this opportunity matches up against similar programs. In this case "similar programs" refers to programs that provide comparable products or services as opposed to programs with comparable compensation plans.

A final consideration of your review may be length. Some people prefer to read detailed reviews that delve into every aspect of a company. Others prefer to read short reviews that highlight only most noteworthy pros and cons. Both style have supporters and can result in quality reviews. The important thing is to share information that you found helpful when you were evaluating program.

The opportunity to affiliates lie in power of "lost" visitors to increase their earnings.

For example, a successful website may attract 1000 visitors a day and recommend a related affiliate product to them. Of these 1000 visitors, only a small number, perhaps about 5 visitors, would be interested enough to buy product. The other 995 visitors end up as "lost" visitors, of no value to affiliate. However, if affiliate program paid commission on multiple levels, some of 995 visitors (and also 5 who bought products), would probably sign up as sub-affiliates of original affiliate. When they in turn recommend affiliate products and make sales to their friends and to visitors of their own websites, original referring affiliate will also get paid a referral commission for these sales.

Depending on number of levels of referral commissions merchant offers, original affiliate may even make commissions on subsequent levels of sales!

Through such affiliate programs, affiliates end up benefiting from viral multiplication of their commissions generated through visitors who would otherwise be of no value to them.

While some people have compared these multi level affiliate programs with MLM programs which flood net, web merchants have been careful to draw a clear distinction in that as with single level affiliate programs, no joining fees, training fees, nor "start-up" fees are ever required. Since no money is ever required to participate in these multi level affiliate programs, no money can ever be made by simply recruiting people to join these programs.

The value of these programs lies in their ability to unlock huge earnings potential in large numbers of web visitors who would otherwise be "lost" to affiliates.

If you already participated in affiliate programs, simply switch to a multi level affiliate program and watch your affiliate earnings multiply.