1.Analyze your ads. What do they say? How do they say it? What is your headline? Does your ad present a U.S.P? Do you state your offer? 2.Know your basic offer, headline and copy that work best. Now try to IMPROVE them. 3.Leverage your marketing. Take your best ad and start testing differing versions against one another. Keep variables same, but change headline. 4.Review 6 features to see if your ad has: ·A strong headline/opening thrusts ·A story or pitch ·A proposition ·The exact offer ·A guarantee (to shift prospects risk) ·A call to action

Great advertising means being able to find different ways of saying same thing. Start by experimenting with new restatements of your most winning headline.

Daryl T. Logullo is the Founder of Strategic Impact! a marketing referral consultancy located in Vero Beach, Fla. He concentrates heavily on alliance and referral building strategies for today’s professional. Get a Free Report, “The Most Powerful Referral ‘Secret’ Ever Discovered,” instantly delivered at http://www.strategic-impact.com/Rule