The 3 basic kinds of lists that you can use in order of their effectiveness are: 1. Your own list of prospects and customers. This is a list that you collected with your own personal marketing efforts. This is known as a house list. These people are most likely to respond to your offers, because they have responded in past. You own this list.

2. A response list or an ‘opt-in list’ is a list of people that have actually done something. They have either purchased something from people who put together list that their name came from or inquired in response to some offer. The last way they could have arrived on list is to have asked to be on list. Presumably if they are on a response list people on list have some level of interest in topic or purpose of list.

This type of list can be effective if you are confident in provider. They have not previously responded to you, but according to provider have responded to someone in a related area. This is a list you can purchase from owner of list or a list broker. 3. A compiled list is a list of people who were selected to be on list because they possess characteristics that you asked list broker to screen for. Examples of characteristics used to target correctly may include age, sex, geographic location, income level etc. The characteristics are more fixed characteristics than response list characteristics, which are behavioral characteristics.

Again, if you trust provider this type of list can be very effective. This list you can purchase from a list broker. Determine which list you should use to maximize response to your postcard mailings. And really go get your customers!

Postcards Work.

c) No hurry.

People tend to drag their feet after they decide to buy something. The longer they wait to purchase more likely they are to forget why your product or service is valuable or even absolutely necessary to them. Keep your message in front of them with repetitive mailings. If you don't...You'll lose business. The reason repetitive mailings are so effective is that they remind your customers and prospects of what they are missing by not having your product or service working for them in their life. You can avoid losing sales because of "no hurry" by rewarding customers for taking immediate action and penalizing those who don't. For example, offer a special discount price or a special bonus for ordering before a deadline.

Do repetitive mailings to targeted customers and prospects and you will make more sales.

Postcards Work.

d) No trust.

Most people's fear of losing something is a bigger concern than getting something that they want. This fear causes them to frequently avoid buying something they truly want.

They don't want to buy and then find out that your product or service won't solve their problem. They don't want to be or even feel ripped off or still at a loss over solution to their problem.

You must take away their risk in doing business with you. You must provide a way that they can "trust" you.

If you don't they won't buy and you will lose business.

Most people fear losing something they have more than they desire gaining something they want. This fear causes many people to avoid buying something they really want. They're reluctant to buy because they might not get what they expect from your product or service and they'll lose their money. You have to remove this perceived risk to avoid losing business because of "no trust". Here are 3 ways I've found effective for any business... 1.Eliminate risk with an unconditional money back guarantee. 2.Give them testimonials from satisfied customers and/or provide references that prove quality and reliability of your product or service.

3.Make it easy for your prospects and customers to communicate with you and get their questions and concerns answered. Let them see you and your business are real and that you value getting and keeping their trust and present and future business. These are really only 4 reasons why people don't buy from you. You can increase your sales and profits by knowing them and doing everything you can to mail your postcards to people and businesses most likely to want and benefit from your products and services, make it clear to them how valuable benefits of your products and services are to them, get them to see urgency of getting value of your products and services now and finally that they can trust you to help them get benefits you promised your products and services would give them.

When you do all these things, guess what? People will buy from you like crazy. Postcards are a perfect low cost medium to overcome 4 reasons people don't buy from you.

Use postcards in repetitive mailings and make your business soar.

Don't ever forget.

POSTCARDS WORK!