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4. Submit to top search engine directories – many of top directories have good link popularity that can be passed on to your site. They also have specific category pages that are related to nature of your site. The major directories include The Open Directory, Yahoo and Zeal.
The Open Directory is one of largest that is still free, however it can take months or even years to get listed. If you become an editor for Zeal you can get your site listed free. Yahoo costs $299.00/year to be included. It is worth it if you can afford it.
Here’s a couple of articles on how to properly submit your site to search engine directories:
http://www.searchrank.com/resources/art007.htm http://www.searchrank.com/resources/art015.htm
5. Submit to specialty search engine directories – you may wonder why I haven’t mentioned submitting to major search engines. When you work on building link popularity of your site, it automatically places you in main search engines. Once you have submitted your site to main directories, find specialized directories related to your business. Here’s a good resource:
http://searchenginewatch.com/links/article.php/2156351
You can also research link partners of your competitors’ sites by entering your favorite keyword in search engines. Once you have found a number of top ranked sites, download Google toolbar and check their back links. This can save you a lot of time researching other areas to find quality links.
Once your site been indexed by search engines and included in directories, focus on adding more content and continue building your link popularity. This will help you to maintain and/or increase rankings with result of gaining more traffic to your new web site.
Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com. Affordable Web Site Design and Web Hosting. Subscribe to his “Marketing Tips” newsletter for more original articles. mailto:subscribe@isitebuild.com. Read more of his in-depth articles at: http://www.isitebuild.com/articles