•Your competitors will frequently teach you new ways to reach your business goals. You will want to execute very profitable programs that follow similar, if not identical, programs previously instituted successfully by competitors. Does term "re-engineering" sound familiar? Japanese automakers dissected American and European cars then took best features and combined them into very desirable products that filled many needs other automakers failed to provide.

•Your competitors will frequently supply some of your greatest business opportunities. They may choose to ignore your potential customers or interact offensively with them, or they may be incapable of providing benefits that your customers want.

•Competitors will frequently open up markets that did not exist before, allowing you and your business to move in and prosper. Sound silly? Look how fast food restaurants feed off of each other by congregating in certain areas, making it very easy for customers to pick from a number of choices. Phase 3: Position your business to provide a desirable comparison. Establish your business so that it will be much more desirable to your target customers, when they compare you to your competitors. Use knowledge gained in above steps to create a comparative edge in as many ways as possible. Encourage your customers to compare, especially in areas where you have favorable edge. This allows them to make a confident decision to buy from your business because you appear to be better for them than your competitors. There are examples all around you of business owners thriving because of their competition. One couple, for example, started a cleaning business in face of an overabundance of competitors and greatly prospered, even with higher prices. They succeeded because they were only business to quickly answer phone with a live friendly person to immediately tend to customer requests. Their competition actually drove excellent customers to them.

In another case, a development group created an extremely profitable new ski resort by concentrating on providing warm, courteous and ever-increasing benefits to their skiers. The existing ski areas considered themselves "only game in town" and were more focused on treating their directors as semi-royalty, while they virtually ignored their paying customers. The developers of new resort feasted on monopoly others thought they had.

By using your competition and what you learn from them, you too can prosper because of your competition.

Provided as an educational service by Bill Dueease of The Coach Connection, where “connecting great people with great coaches” is their goal. You may receive a free copy of the article “10 Insider Secrets Most Business Owners Never Learn” by contacting The Coach Connection at 800-887-7214 or 239-415-1777 or coaches@findyourcoach.com, or at www.findyourcoach.com/0o-business-coach.htm

Don’t get me wrong there are many honest and well meaning consultants and shell vendors who established shells for sole purpose of creating a vehicle for private companies to go public, Just like you have unscrupulous characters that appear every time there is an opportunity to make money, you also have honest enterprising individual who see an opportunity and take advantage of it.

Once operating company purchases corporate shell and merges into it, owner of private company receives a majority of shell corporation stock (usually 90-95% ) through a new issue of stock for private enterprise.

The public corporation will normally change its name to private company’s name and elect a new Board of Directors which will appoint officers of company. The public corporation will usually have a base of shareholders sufficient to meet requirements for listing on Nasdaq Small Cap Market of Nasdaq Bulletin Board. Although some shell have as few as 35-50 shareholders and are currently listed on Bulletin Board or NQB pink sheets.

At our company we don’t have an inventory of shells nor do we recommend a single vendor, instead we recommend several and after private company selects a vendor we approach process as if we were buying shell for ourselves.

For more information please visit our website: www.genesiscorporateadvisors.com

Josephquinones@genesiscorporateadvisors.com

Joseph D. Quinones, President of Genesis Corporate Advisors has spent over 25 years in the securities industry. In 1992 he founded JDQ Financial Group, Inc. and proceeded to build it up from a one man operation to the point where it employed many traders, advised numerous client and generate millions in revenues.