Avoid Numerous Steps and Saves Hours of Your Time

Avoid picking up your cards from printer, addressing and stamping them by hand, and delivering them to post office for mailing. The money saved is significant and time saved is huge.

Use Ready-Made Templates to Create Your Mailing Pieces

Mailing Online provides templates for you download and open in several popular applications such as Microsoft Word. This makes designing you postcard easy. Then you upload postcard to Mailing Online to use in your mailing campaign.

Easily Upload Your Mailing List

Mailing Online allows you to easily upload your mailing list from several different file formats including Excel and MS Word.

Verify Your Addresses against Official Post Office Records

Mailing Online will automatically check you mailing list against official post office records. You will be told if any of your addresses do not match. Then you can decide whether to eliminate these addresses so that you don't waste money on invalid addresses.

Choose from Several Mailing Formats You can also choose to mail a variety of other mailing pieces including brochures, letters, and self-mailer flyers. Mailing Online provides templates you need to create these mailers. However, I suggest using this service primarily for postcards. I have not tried their flyers, I think brochures are pointless, and I imagine their letters are label-addressed which is puts your mailer in junk pile as soon as is seen by your prospect.

Saving Mailing Lists, Postcards, and Mailing Campaigns for Future Use

You can save your lists and postcards to be easily reused for future campaigns without uploading them again.

Schedule Mailing Campaigns to Go Out at a Future Date

You can pick a date in future for you mailer to go out. You could even set up an entire sequence to go out on autopilot. For example, you could schedule a postcard to go out right away, another one in 10 days, and another in a month. This allows you easily follow-up with your prospects.

Your Postcard is Only as Good as Marketing Message it Delivers

Without getting into a discussion on copywriting, I want to make following points about your postcard design:

1. Your postcard will only be as good as your marketing message. You have about two seconds to attract reader’s attention before your postcard ends up in garbage. The best way to accomplish this is with a well-written headline.

2. Don’t waste a lot of space on your logo or other fancy graphics. Don’t waste a lot of space on your company’s name or your contact info. Focus on telling reader what you have that can benefit them.

3. Make sure you make it clear what you want prospect to do next. Most likely this will be to call you or a message hotline.

4. Since postcard space is limited, just share most important aspects of your marketing message. Tell reader how they can get more info if they are interested by sending them to a web site or by asking them to call you to receive more information (i.e. rest of your marketing message). This is called two-step marketing.

In America, green is associated with jealousy or money. Here are some color references for America.

Red......excitement, strength, sex, passion, speed, danger. Blue.....(most popular) trust, reliability, belonging, coolness. Yellow...warmth, sunshine, cheer, happiness Orange...playfulness, warmth, vibrant Green....nature, fresh, cool, growth, abundance Purple...royal, spirituality, dignity Pink.....soft, sweet, nurture, security White....pure, virginal, clean, youthful, mild. Black....sophistication, elegant, seductive, mystery, sexual Gold.....prestige, expensive, elite Silver...prestige, cold, scientific

This also means that color affect shopping habits. Red- orange, black and royal blue attracts impulse buyers. Pink, teal, light blue and navy attract smart budget Shopper. Pink, rose and sky blue attract conformists.

A great exercise to experience this -- visit large company web sites that have spent funds on this type of research.

Try McDonalds (http://www.mcdonalds.com -- bright red) or Wendy's (http://www.wendys.com -- brownish red). Jaguar (http://www.jaguar.com -- black for sophistication, green cool, and silver for prestige). It matches perfectly with their market -- high income-ers with a view on sophisticated.

If you are a service professional, how might you put colors to use for you?

First, make sure you have right target market. Young children materials contain large amounts of bright primary colors. These colors will attract child yet parents or grandparents open wallet. This means that for children you would use primary colors and for marketing material being read by grand/parents you would use reds, blues, pinks and yellows for trust, reliability, security, and playful.

If you a web site and you choose colors because they are your favorite, then you choose it could have chosen it for wrong target market -- unless, of course, you are only one or people just like you are only ones you want buying. Pick your colors for your market. This is anything you want to attract in America.