Once someone has opened your email, most important motivational factor for an immediate online purchase (cited by 70%) is discount, followed by merchant recognition (60%). It is also interesting to note that 78% of permission-based email subscribers have purchased through an e-mail link. As you can see these are some significant numbers!

What can do to improve our results?

Long-term, Continually Build Trust.

1) Strive to provide information and offers that are useful to your subscribers, So that they WANT to open messages from you.

2) Do not abuse your list, too many messages sent to your e- mail base no matter how useful will overload those subscribers.

3) Try to step into shoes of you audience and think how they will react to your message.

Short-term, review and analyze your e-mail communications tactics.

1) Review and test subject line of your emails (offers, newsletters, acknowledgements, etc.) to make sure that it is appropriate, compelling and targeted for your audience.

2) Look for appropriate cross-sell, up-sell opportunities within e-mail communications that would be appropriate. Suggest a complementary product with a discount in your order acknowledgement e-mail. When done with tack, can be very compelling and gives your customer a special deal.

3) Provide a free "something" as a thank you. It should be complementary to your customer base so that they find it of value. Periodic useful freebies can do wonders for your open rate.

There where a number of other interesting facts in survey. You can get whole survey at: http://www.doubleclick.com/us/knowledge/documents/research/d c_consumer_email_0210.pdf

Start today mining gold and building trust of your best and most significant source of sales, your permission based email communications.

============================================================ Jeffrey Jordan, President of Net Marketing Results. He has 20 years experience enhancing profits of Fortune 500 mid and small businesses. Subscribe free to Net Marketing Results Newsletter at http://netmarketingresults.com/signup2.htm Contact Jeff at mailto:jdj@netmarketingresults.com http://www.netmarketingresults.com http://www.instantprofitpower.com ============================================================