“Heavier-than-air flying machines are impossible.” Lord Kelvin, president, Royal Society, 1895

“640K ought to be enough for anybody.” Bill Gates, 1981

Question: What would make experts and people with great minds like ones just quoted make such 'humorous' predictions?

The answer is one word: The blinding power of PARADIGMS.

Even experts and professionals are sometimes unable to look past their own paradigms.

What exacly is a 'paradigm'?

A paradigm is a set of rules and regulations (written or unwritten) that does two things:

(1) it establishes or defines boundaries (mental, behavioral, etc.); and (2) it tells you how to think anc behave inside boundaries in order to be successful.

Paradigms determine how people perceive world. People see best what they are 'supposed' to see. Prevailing paradigms determine that.

Also people see poorly, or not at all, information and data that does not fit into such paradigms. They are literally unable to 'see' things right before their very eyes.

Here's what you have to know:

The future of your business exists just outside boundaries of your industry's prevailing paradigm(s).

Free yourself from mentally enslaving and paralyzing power of prevailing paradigms and you'll see how easy it becomes to come up with amazing discoveries and innovations.

A paradigm shift occurs when there's a breakout from an old paradigm into a new set of rules.

Therefore, to be able to see future and make accurate predictions, you have to:

I. Think twice before you say 'impossible': Remember, advances in technology are making impossible possible. What is “impossible” today is so only in context of present paradigms.

II. Look past prevailing paradigm(s).

III. Watch rule breakers: Keep a close eye on professional people messing with rules, because that is earliest sign of significant change.

And when rules change, whole world can change.

Once you have distributed a number of copies, if you have distributed it well to many sets of people, your ebook will soon do its work. People will start clicking on your links from all over web and in addition, you have also made a small name for yourself on web. This will increase popularity and trust in your site.

Profiting:

Obviously through promoting of your website using ebooks, profits will increase. However, there are other ways in which to profit using ebooks:

- The most obvious way to make money through ebooks is by selling them. However, there are already many huge companies doing this and it is hard for little companies and websites to keep up. Nevertheless, try to offer just that little bit extra on your ebook deal compared to everyone else’s. You have to try and make your deal seem special. Add a couple of bonuses and maybe a useful bit of software too.

- Profit through ebooks by offering them as a bonus with another, more expensive product you are selling on your website. You would be surprised at how a browser will choose your product over others, just because your product has an ebook free with it. If you can make this ebook relevant to item you are coupling it with, or you could make ebook yourself, then more people will buy from you and people will be prepared to pay more. The ebook costs you nothing either so it is a perfect give-away.

- Affiliate links can also be posted in ebooks you create yourself. Earn yourself money by placing these links in relevant places in content of ebook. For example if your ebook talks about music, then include a link to a popular music website which you know will give you a slice of profits if a sale is made. If your ebook is distributed correctly, your affiliate link could be viewed by thousands of people per week. The site I recommend for affiliate marketing is http://www.clickbank.com.

- Also think about putting a very limited amount of ads in your ebook. Many companies will pay you to put an ad in your ebook. However, there is a very fine line between making money through ads and losing money due to too many unprofessional ads. Try to make your ads blend into your ebook and make them relevant to subject matter too.

Most importantly with ebooks, always be thinking of new ways in which you think you could distribute them or use them to profit. Creativity is a key part of a successful ebook marketing campaign.

Thankyou for reading – William Johnston

William Johnston is the owner of http://www.info-ebooks.co.uk

For 100s of free ebooks and software products about making and developing a successful online business go to http://www.info-ebooks.co.uk

Please feel free to use this article in your ezine or on your website so long as the content is not changed.