How to Position Yourself as an Expert

Written by Nick Usborne


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Now you're getting in front of hundreds or even thousands of prospective clients. It's not an ad. It's better than an ad. You're presenting yourself as a true expert, withrepparttar implicit endorsement ofrepparttar 100273 editor ofrepparttar 100274 publication.

>> Accept those invitations to speak

Once your name has appeared asrepparttar 100275 author of a sufficient number of useful, expert articles, you'll start getting invitations to speak. If they don't come your way, start looking for them.

You can start out small, speaking to local business groups and marketing associations. If all goes well, you'll soon find yourself with opportunities to speak to much larger groups at industry conferences.

And yes, being a speaker earns you major expert points.

>> Time to write a book?

Nothing brings you expert status faster than beingrepparttar 100276 author of a book. Do you know enough on your subject to write a book? It may take a little time before you're ready. Butrepparttar 100277 more articles you write andrepparttar 100278 more times you speak,repparttar 100279 deeper your knowledge will grow.

In addition, articles and speaking engagements generate feedback from your readers and listeners. Andrepparttar 100280 more feedback you get,repparttar 100281 better you will know what it is people really want and need to know.

If you can get published and distributed by a major publishing house, so muchrepparttar 100282 better. If not, self-publish. You'll need to do a lot of promoting to getrepparttar 100283 sales, but you can earn more money from each book sold and still confirm your status as an expert in your field.

>> Concluding thoughts

After a while you'll find yourself writing articles, speaking at public and corporate events and signing copies of your book or books at every opportunity.

At that point you will have truly earned your stripes as an expert and will find yourself with a very impressive list of clients and prospects.

Start writing!

Nick Usborne is a copywriter, author and speaker. You can access all his newsletter articles on writing for the web at his www.ExcessVoice.com site. You'll find more articles and resources on how to make money as a freelance writer at www.FreelanceWritingSuccess.com


Easy Way for Newbies to Market Home Business

Written by Leslie McGuirk


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By joining message board groups, not only will you find a new outlet to advertise your business, but you will also build credibility among your peers.

Follow these simple steps to begin utilizing message boards to market your home business today:

1) Visit a search engine and do a search on message boards. 2) Click through torepparttar message boards and search for forums related to work from home and/or your specific type of business. 3) Join a few message board groups. (Note: Some message board groups will allow you to post without being a member, but membership increases your credibility). 4) Post information about your business. Remember to give specific instructions about how to reach you including email address, Web URL, etc.

Message boards are an efficient and effective way to reach a targeted market with direct contact, and, best of all, they are free. As you will soon see, these message boards are quite powerful as there are thousands of subscribers who receive posts from message board groups in their email boxes each day.

Start joining message board groups now and take your home business to new heights!

Leslie McGuirk is a CPA and holds a Masters of Business Administration from the University of Alabama at Birmingham. For additional information on home business and marketing ideas, subscribe to buckyshome@getresponse.com or visit www.buckyshome.com. If you are interested in obtaining a free website to start marketing your own home business, visit www.buckyshome.com/pips.html.


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