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Now you're getting in front of hundreds or even thousands of prospective clients. It's not an ad. It's better than an ad. You're presenting yourself as a true expert, with implicit endorsement of editor of publication.
>> Accept those invitations to speak
Once your name has appeared as author of a sufficient number of useful, expert articles, you'll start getting invitations to speak. If they don't come your way, start looking for them.
You can start out small, speaking to local business groups and marketing associations. If all goes well, you'll soon find yourself with opportunities to speak to much larger groups at industry conferences.
And yes, being a speaker earns you major expert points.
>> Time to write a book?
Nothing brings you expert status faster than being author of a book. Do you know enough on your subject to write a book? It may take a little time before you're ready. But more articles you write and more times you speak, deeper your knowledge will grow.
In addition, articles and speaking engagements generate feedback from your readers and listeners. And more feedback you get, better you will know what it is people really want and need to know.
If you can get published and distributed by a major publishing house, so much better. If not, self-publish. You'll need to do a lot of promoting to get sales, but you can earn more money from each book sold and still confirm your status as an expert in your field.
>> Concluding thoughts
After a while you'll find yourself writing articles, speaking at public and corporate events and signing copies of your book or books at every opportunity.
At that point you will have truly earned your stripes as an expert and will find yourself with a very impressive list of clients and prospects.
Start writing!
Nick Usborne is a copywriter, author and speaker. You can access all his newsletter articles on writing for the web at his www.ExcessVoice.com site. You'll find more articles and resources on how to make money as a freelance writer at www.FreelanceWritingSuccess.com