How to Pick a Topic for Your E-mail Workshop or E-courseWritten by Shery Ma Belle Arrieta
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You can also do a quick survey on your site visitors or e-zine subscribers. Give them a list of topic and ask them to cast votes. Give them an incentive to vote. Offer a gift after they respond to your survey. Do a random drawing at end of survey and award a prize -- an e-book, a freebie, a special report, special access, etc. -- to winning respondent. Based on their votes, you'll have an idea of what e-mail workshop topics will be useful for them and profitable for you to develop.
However, if you decide to create easy topic first, you can use it to your advantage: use that easy topic to generate interest for more difficult topics you will develop into e-mail workshops later.
What about workshop length or duration?
Generally, it's best to conduct e-mail workshops no more than 4 or 5 weeks. You have to take into consideration how many workshop participants you can take in one run and how much time you will be able to devote to guiding and being available to them.
The length of your e-mail workshop will depend on your topic and outline. Unless you want to offer an intensive and in-depth course that could stretch for 12 weeks, it would be better (and easier on you and your participants) to offer shorter workshops that you can conduct anywhere between 3 to 5 weeks. Break down a big workshop into smaller workshops, or make your workshops progressive (e.g., beginner, intermediate and advanced e-mail workshops on same topic). Your participants can take succeeding workshops if they're interested to learn more.
Shery helps you create profitable e-mail workshops, e-courses and tutorials. Her e-book provides a blueprint on how you can set up e-mail courses and increase your subscribers from 0 to 200+ in 48 hours! Visit http://EmailWorkshopsHowTo.com
PLAIN JANE EMAIL EQUALS FLAT RESULTSWritten by Karen Fegarty
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As you know, email is one of most effective marketing tools available today, but just like anything else, it must be done correctly. A jumbled, unreadable message will only turn would-be customers away, which not only hurts your bottom line, but can damage your credibility. In this day and age, you must ensure that your marketing message is accessible to everyone.
You may be surprised to find out that of all bulk email management programs available, very few allow you to format text and HTML separately, thus making your message universal. One program in particular, called Broadc@st, not only offers this cutting-edge capability, but also provides several list management and marketing tools. For more information on Broadc@st HTML, and how you can download a free, fully-functional 10-day trial, see http://www.mailworkz.com
Karen Fegarty is co-founder of MailWorkZ. MailWorkZ is the producer of innovative e-marketing tools including Broadc@st, a leading email/bulk email marketing software tool. http://www.mailworkz.com