4.Collaboration with sponsors

Getting reputable sponsors to participate in an event will help boost creditability of event, as well as reduce costs. Sponsors can also help with marketing, as they also help publicize your event to their customers. Apart from that, some of sponsors can chip in on venue rental in exchange for exhibition space or publicity for themselves. Some sponsors also require a short message of their company to be given to participants during event. Others give away sample products or door gifts to participants.

5.Managing People and working with speakers

A seminar will not be successful without people running it, as well as speakers sharing their knowledge to participants. Invite speakers who are of caliber and reputation to event, and who will provide participants with relevant information to their work, industry or business. Prepare speakers beforehand and work with them on their Power point presentations as well as pre-inform them of logistics processes, timing as well as expected audience size. Check with them on any special requests, such as requirement for an overhead projector or additional microphones to be used for question and answer sessions.

All events require a good team of people handling tasks on ushering, registration, customer service as well as handling financials. Familiarize team with any required event protocol to eliminate possibility of confusion or error. In order to ensure smooth implementation, each person should be familiar with their individual roles. This can be ensured through a preparation of a detailed schedule of events coupled with roles and responsibilities for each person. Ideally, a project manager should control whole team and ensure that everyone is carrying out their duties efficiently. Apart from that, project manager also has delegated authority to deal with all parties such as venue management as well as sponsors and event exhibitors.

6.Actual Day – Preparation, Registration, Ushering, Feedback

All seminar planning and preparations, constituting 80% of total work involved, cascade to actual event which may last only for a few hours or a few days. On day before event, visit venue to ensure that everything is in order according requirements and specifications. Microphones, projectors, audio and video systems must be all checked to be in excellent working order. Over at office, have a packing list prepared and get all require items transferred to actual venue at least a day before event. Event staff should be dispatched to work on site preparations, including setting up booths, decorations and posters, day before event.

On actual day, staff should be present at venue at least 1 ½ hours before commencement. They should report to their duty stations and must be ready to receive participants half an hour before they are scheduled to file in. Registrations must be made at door to ensure authorized access. Name tags, door gifts and event schedules or booklets will be given out at this point and ushers will show participants to their seats in event hall.

Staff will also be responsible for providing advice or help to participants during event. Finally, feedback forms should be distributed and then collected from participants to determine satisfaction level on all aspects of event experience. This is in order to receive pointers, ideas and advice for future improvements.

The problem is negative and unreal. The objective is positive and real. Logic, then, demands that in order to experience your goal or objective or receive answer to your question, you must discipline yourself to maintain a mind-set that is responsive to positive ideas that will dissolve your negative problems.

This is probably most demanding discipline you will ever be faced with because we’ve been trained to accept both positives and negatives as real. From this premise, we attempt to solve a problem by confronting it as an adversary with which we are compelled to do battle. We try to “understand” it and “deal” with it as though it were a reality instead of simply being a negation of that which we are seeking.

Does all this sound too abstract to be practical in what we call “real” world of nuts and bolts? While individual circumstances will vary, procedural application of this law is always same. ( See my article “Taking Problem Out of Problem Solving”) Consider this case study: Static sale plagued a company and great effort and money was invested to find some means by which they could increase sales volume of their product. Their best efforts failed and they resigned themselves to conviction that market was flooded to point of saturation and nothing further could be done. They were prepared to “eat their losses” and move on.

Then principles embodied in this discovery were initiated by one individual who, in secrecy of his own thought, maintained integrity of this positive, constructive, solution oriented approach. He mentally rejected all discussions that focused on “problem” even though circumstances required that he be involved in them. Soon a plan began developing in his thought. Every detail of a brand new merchandising procedure unfolded that was a radical departure from all traditional methods. The plan was implemented and sales increased immediately to a level that far exceeded company’s most optimistic projections. As an added bonus, implementation of this plan did not require any additional capital expenditures.

This confirms Victor Hugo’s statement that, “there is nothing more powerful than right idea whose time has come”.

The sales “problem” simply disappeared. Why? Because, being an unreal negation, it never did have substance or reality of its positive opposite. Where did problem go? It went to same place flat world went as soon as Columbus discovered that it was really round. It didn’t “go” anywhere because it wasn’t a real “something” to begin with!

Details of this discovery are fully outlined in a logical continuity of demonstrable natural laws and principles in my latest book “The DYNAMICS of ACHIEVEMENT”.

For more than 40 years Davis Goss has been a creative consultant with particular expertise in problem solving for widely divers client base that has included many of giants of American business. His latest book, “The DYNAMICS of ACHIEVEMENT”: outlines details of his unique problem solving methods that are based solely on proven scientific principles.

Davis Goss “The Science of Building Harmonious Life Experiences”

Visit my Webpage at: www.davisgoss.com Contact me at: ideaguy@davisgoss.com

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