Google's Gonna Get You Google-bot is like Borg in Star Trek. If you exist on web and have a link coming to your site from another site in Google's index, Google-bot will find you and assimilate all your information. As best known and most prolific spider on web, Google-bot and its cousin Fresh-bot visit sites extremely frequently. This means that most websites with effective links will get into Google's database without needing to manually submit site. As Google currently does not have a paid-inclusion model, every page in a site can be expected to appear somewhere on Google produced SERPs. By providing a way of finding each page in site (effective internal links), website designers should see their sites appearing in Google's database within two months of publishing.

We Now Serve Two Masters; Google and Inktomi OK, that said, how to optimize for both without risking placements at one over other. The basic answer is to give each of them what they want. For almost a year, much of SEO industry focused on linking strategies in order to please Google's PageRank. Such heavy reliance on linking is likely one of reasons Google re-ordered its algorithm in November. Relevant incoming links are still be extremely important but can no longer be considered "clincher" strategy for our clients. Getting back to basics of site optimization and remembering lessons learned over past 12-months should produce Top10 placements. SEOs and webmasters should spend a lot of time thinking about titles, tags and text as well as thinking about linking strategies (both internal and external). Keyword arrangement and densities are back on table and need to be examined by SEOs and their clients as new backbone of effective site optimization. While addition of a text-based sitemap has always been considered an SEO Best Practice, it should now be considered an essential practice. The same goes for unique titles and tags on each page of a site. Another essential practice SEOs will have to start harping on is to only work with sites that have unique, original content. I am willing to bet that within 12-months, Inktomi introduces a rule against duplicate content as a means of controlling both SEO industry and affiliate marketing industry. Sites with duplicate content are either mirrors, portals or affiliates, none of which should be necessary for hard-working SEO. While there are exceptional circumstances where duplicate content is needed, more often than not dupe-content is a waste of bandwidth and will impede a SEO campaign more than it would help.

The last tip for this article is, don't be afraid to pass higher costs on to clients because if your client wants those placements soon, paid-inclusion of internal pages will be expected. When one really examines costs of paid inclusion it is not terribly different than other advertising costs, with one major exception. Most paid-advertising is regionally based (or is prohibitively expensive for smaller businesses). Search engine advertising is, by nature, international exposure and that is worth paying for.

Use provoking words: Use provoking words that instantiate action of user like free, free shipping, special offer, limited time offer, tips, tricks etc. These types of words actually attract users but make sure that words are specific to your business otherwise they can be removed by Google.

Include Price Quotes: A wise and proven selling technique is to give a hot price and that's what works in ad words too. If you are featuring a particular product on your site then you must mention its price in your ad and I assure that you will get much targeted customers to your site. This will benefit other way too that is some free finders will be kept away from your ad and you can save another valuable click which in return meet your budget limits. Your main target is potential customers and not everybody and this way you can head towards your goal.

Avoid double meaning words: There are words and phrases that mean completely different things depending on target audience you're trying to reach. These words should be avoided. Be sure and examine your keyword list for any words that could take on a different meaning than what makes sense for your business. The best way to figure this out on your own is to simply do searches at major search engines for each of your keywords, and see who else is in result set with you. Then end up finally selecting keywords that fit your purpose and relevance for campaign.

Your goal to use Ad Words is to increase ROI, not to increase your traffic. It's more valuable to you, as an advertiser to receive only 10 new visitors in a month if they're all qualified and likely buyers, than it is to pay for 1,000 visitors a month that found you by mistake. You can achieve it by targeting at right audience and selective very specific keywords and constant monitoring.

Good Luck! Contact me if you need to learn or know more about SEO [Search Engine Optimization], SEP [Search Engine Promotion], SEM [Search Engine Marketing], PPC [Pay Per Click] Search Engines, Link Building, Google Page Rank, Alexa Page Rank, Reciprocal Links etc.

A Master of Sciences in Information Technology from Panjab University, Chandigarh and a Bachelor of Computer Applications from Punjab Technical University, Jalandhar, India. He's a Microsoft Certified Professional, a Brainbench Certified 'MVP' (Most Valuable Professional), Brainbench Certified Internet professional and a CIW (Certified Internet Webmaster) Associate.